How An 800 Number Can Give You More Freedom
Having an 800 number is about far more than just vanity. Yes, a toll free number or vanity number will give your enterprise instant credibility and assist you in building a stronger brand. However, for many it is the freedom to have both more flexibility in business and in their personal lives that really puts the icing on the cake when it comes to having an 800 number.
ShareThis800 Number Call Capture
800 number call capture is a toll free services feature that has proven itself as a powerful marketing tool across a number of industries. 800 number call capture has been most prominently used in the real estate and mortgage industries to provide companies an excellent, low cost way to cultivate leads and new prospects. It can just as easily be applied to almost any business concept. You have probably already seen this form of marketing in action on "For Sale" signs and display advertising without even knowing it.
Reverse Phone Lookup Service for Businesses
Businesses are realizing that vanity numbers and toll free numbers in general are not only essential for staying in business and maintaining market share but are also the lowest cost way to boost their advertising effectiveness and marketing ROI. It used to be that trying to find a toll free vanity number that worked for your company and matched your branding and positioning meant hours on the phone speaking with less than expert customer service representatives looking up different numerical combinations. Fortunately, that difficulty is no longer necessary.
Toll Free Numbers For Tracking Your Marketing
Effective and efficient marketing has always been one of the main "make or break" factors for businesses, and it is even more true in these tough economic times. No matter what size business you are marketing, it is crucial that you get the best ROI on your marketing dollars. You need to make sure your marketing is as efficient and effective as possible. Changes in technology have made it possible to track your marketing by using toll free numbers to ensure you get the best conversion rates and the highest possible return on your investment.
Business Marketing - Web Analytics For Tracking Your Competition
Tighter economic times have made companies more careful than ever with their marketing budgets. However, amazingly a huge number of businesses are still not utilizing cheap and easy tools--right at their fingertips--to help them hone their marketing strategy and marketing effectiveness. Instead, many companies are using out of date practices and reducing the amount of marketing they are doing from fear of lost money. Instead, they should be analyzing what is and isn't working so they can improve and maximize marketing ROI. Surprisingly, even business coaches and marketing consulting agencies are making these costly mistakes. Ignoring data and marketing metrics right in front of you is like complaining you are broke while burning a hundred dollar bill.
Use toll-free numbers to test your direct marketing campaigns
New products, new competition, new mailing lists, new government regulations — there are always reasons why you should be updating your direct marketing materials.
One of the best ways to test and compare the effectiveness of new materials is by using toll-free numbers. That way you can tell immediately which offers are getting responses. Plus, response rates can be tabulated automatically through your phone system.
Direct response consultants will tell you that you need to be constantly testing and refining. Here are a few of the ways you can test your materials:
- Test your new campaign to your current customer base. Mail to existing lists, or advertise in the existing channels. See how the new campaign compares to previous ones to the same lists.
- Test current directing marketing campaigns to a new customer base. Try a new mailing list, put your ads in a new periodical or on a new radio station. See how the new customer lists responds.
- Try out preliminary versions of a new campaign, testing to sub-sections of your existing customer list. This will help you determine which version of the new campaign to roll out to your full list.
When you sign up for toll-free numbers with Custom Toll Free, you get access to an online management tool that assists you with direct response tracking. There’s even a free campaign analysis tool included; input advertising costs and see your return-on-investment expressed in terms of cost per call.
5 things to do (right away!) with your vanity toll-free number
At last, you’ve got it: Your new vanity toll-free number. It’s catchy and memorable — and powerful. But only if you get it out there where prospective customers can see it. While you certainly have plans to use it in the next big direct marketing campaign you roll out, keep in mind that there are many other ways you can a vanity toll-free number to boost business and improve ROI.
- Update your advertising. Redesign your ads and get new versions to all the publications, websites, and broadcast outlets where you currently advertise.
- Update your printed materials. This includes business cards, envelopes, packaging, invoices, br ochures, and signage. It’s amazing how many people may drive by your bricks-and-mortar business every day and not stop in, but who will call as a result of seeing your 1-800 number.
- Update your website. The new custom toll-free number should be prominently displayed on the home page and any sales pages — not buried on the “Contact Us” page or at the very bottom of the web pages.
- Update your phone message. If people who call your current number get a recording (when you are closed, or if they are on hold), take advantage of those recordings to inform them about the new toll-free number. It will make it easier for them to call you next time.
- Explore new types of advertising that are now open to you with an easy-to-remember vanity toll-free number. Those include vehicle signage, t-shirts, and all manner of corporate memorabilia, from mugs to license-plate frames.
