Businesses are realizing that vanity numbers and toll free numbers in general are not only essential for staying in business and maintaining market share but are also the lowest cost way to boost their advertising effectiveness and marketing ROI. It used to be that trying to find a toll free vanity number that worked for your company and matched your branding and positioning meant hours on the phone speaking with less than expert customer service representatives looking up different numerical combinations. Fortunately, that difficulty is no longer necessary.