What can a vanity toll-free phone number do for your company that a regular toll-free digital number can't? Despite the name, it's really not about vanity – the marketing value is huge!
1. Missed Branding Opportunities
Whatever type of marketing campaign you are launching, a vanity number offers instant branding. Even if your prospects do not take immediate action, an easy to remember vanity number will stick in their minds until when they do need your product or service. This truth applies to PPC advertising, direct mail, email marketing, and display ads.
2. Increased Response Rates
It has been proven time and time again that toll free vanity numbers consistently provide significantly higher response rates. So, considering the small investment it takes to get a winning vanity number, why anyone would ever dream of running an ad campaign without one is a mystery. Otherwise, you are not just throwing away money but handing those prospects over to your competition.
3. Improved Closing Ratios
Vanity numbers not only help increase the response rates to your advertising, but more importantly, they also improve the actual closing ratios from your campaigns. That is where you really put profits back into your pocket. Ask yourself how much a closed deal is worth, not only now but also in terms of the value of a lifelong customer and the referrals you will receive. Easily in the tens of thousands. So with some shared use, vanity numbers are available for as little at $19 a month. That small amount can provide at least two or three times the closed deals from a campaign. It is really a no brainer.
4. Tracking & Testing
Toll free numbers offer the ability to track and test easily all types of metrics and variables involved in your marketing. Those tools mean the ability to identify easily what is working well and what you can improve on so you can hone your marketing into a well oiled money making machine.
5. Maximizing Marketing ROI
These compounding factors of increased advertising effectiveness through better brand recognition, higher response and closing ratios, and well-tested campaigns means being able to see the maximum return on investment from your marketing budget. What you do with the extra profit is entirely up to you, whether it is expanding your marketing efforts, handing out bonuses, donating it to charity, improving your products or services, or just treating yourself to a well-deserved vacation in the sun. Going to the market without a vanity number is the equivalent of handing over large slices of market share to your competitors. Win or lose - it is all up to you.
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1. Branding
Toll free vanity numbers are a critical part of any successful brand. An easy to memorize vanity number not only can unify your branding and make you easier to contact, but it is essential for those who really aspire to become long-term fixtures in their industries. If one of your business goals is to become a leader in your field, then you must have a vanity number.
2. Advertising Effectiveness
Whether you are a new start up, a large corporation, or a non-profit organization, toll free numbers have been proven to increase dramatically response rates to advertising. Isn’t it worth a few dollars a month for a winning toll free number that will increase the responses from your advertising by double digits? That could be the difference in only getting a handful of leads or getting several hundred from the same marketing campaign!
3. Better Closing Ratios
Getting lots of leads is great, but unless they become closed deals, they are just burning up your resources. Toll free numbers offer superior brand recognition and credibility and have been shown to increase closing ratios significantly. So if it is closed deals and actual revenues you want, and not just inquiries, then don’t even think about launching your next advertising campaign without a toll free number.
4. Enhanced BPM
In the last few years, toll free numbers have actually emerged as one of the most powerful tools for aiding more efficient business process management. Utilizing the latest toll free routing options, businesses can now offer increased service coverage and have staff working around the clock in every time zone at very affordable rates while streamlining their processes.
5. Business Continuity
One of the biggest buzz topics of the last couple years - "business continuity" - is not to be overlooked. Toll free numbers actually provide the most effective and affordable tools for business continuity in order to protect revenues, gain customer retention, and ensure your company does not miss a beat even in the face of natural disasters and terrorist threats.
Despite all the new forms of Internet marketing and the plethora of social media networks that have sprouted up in the last couple of years, direct marketing through direct mail and email marketing still remains one of the most effective advertising channels for businesses of all sizes.
However, that does not mean that rushing and just sending out any direct mail or email campaigns is going to guarantee your success, achieve maximum advertising effectiveness, and result in the best ROI for your marketing budget. Throwing all of your resources into one large campaign that flops can not only stall your operation and income but could even cripple your organization.
Fortunately, by using web analytics and blocks of toll free numbers, you can perform affordable tests quickly in order to hone your direct marketing campaigns and maximize your marketing ROI. By acquiring blocks of toll free numbers, you can use different numbers in a split test campaign to improve the various factors that determine optimal advertising effectiveness, such as your lead and data lists, the copy of your direct marketing pieces, email subject lines, mail packaging, and the timing of your delivery.
Some marketers see testing as something that slows them down. However, testing means you can still get out a partial campaign and receive leads now while you will get a lot bigger return for your money when you go all out. Just look at the difference in not only leads but in actual dollars that a great direct marketing campaign offers. For both mail and email direct marketing campaigns, the response rates can range from less than 1 percent on the low end to over 10 percent for those who have honed and tested. Good campaigns will also yield higher closing ratios. So on the same 10,000 piece campaign, without testing you may end up with 100 responses and one closed deal, while those you have tested could be looking at over 1,000 responses and as many as 250 new deals. Which results do you want for your money?
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1. Get A Premium Vanity Number
Maximize all of your advertising effectiveness this year by getting a premium vanity number for your business. Toll free numbers can make a direct and dramatic improvement on your response rates and conversion ratios as well as helping to improve retention and limiting charge-backs.
2. Shared Usage
For those wanting to harness the power of your industry’s best toll free numbers, taking advantage of shared usage can mean all the benefits and power of a world class business phone number while maximizing your ROI. Shared usage for toll free numbers means a fraction of the expense while competing alongside the top players in your field and enjoying maximum exposure.
3. Testing
Acquiring blocks of toll free numbers will enable you to test all of your marketing channels and hone them for maximizing your marketing ROI. Not only is improving your profit margins and getting the most out of your marketing budget great for your own wallet, but it will ensure your business makes it through these tough times, allow you to take advantage of new opportunities, and will help you emerge as a leader when the economy picks up.
4. Streamline Your Operations
Take advantage of the best toll free number routing options to streamline your organization and reduce overhead. In the new global economy, trends and business models are changing dramatically. Don’t get left behind. Optimize your call centers, use office space smarter, and tap into the best talent pools through outsourcing.
5. Join An Affiliate Marketing Program
Toll free numbers may be one of the best tools you can use for your business in many ways, and they are more in demand than ever. So why not tap into this market and create a profitable new revenue stream by partnering with a toll free service provider through an affiliate program?
Toll free vanity numbers have long been sought out by companies wishing to distinguish themselves as big players in the market and the go-to source for their given product or service. However, the recent changes in the business world and advances in technology have made vanity numbers crucial for survival and success.
Savvy entrepreneurs and managers now know that launching a new venture, spinning off a new division, or even just starting a new marketing campaign without using toll free numbers for testing, tracking, and positioning is nothing more than gambling on the roulette table. In fact, not using vanity numbers is worse than gambling because you know you need them to succeed and are just ignoring the factors that will ensure your success. The statistics have shown large double digit improvements in response rates, closing ratios, and customer retention for those using free phone numbers for their marketing and branding. So not using them is just insanity. Even if your goal isn’t to become the next Bill Gates or Warren Buffett, you must turn a profit in order to continue to help others through your services or products. If you make too much money, you are sure to find plenty of worthwhile causes you can support and donate to.
In recent years, many businesses and entrepreneurs have discovered that vanity numbers alone can mean the difference in a venture being top or flop. Regardless of all the other planning, marketing strategies, and tools you can put into action, today your success clearly could come down to the power of your vanity number. Wouldn’t it be a shame to expend all of your time and resources on a new business idea only to be surpassed and locked out of the market by a smaller and less experienced competitor who simply had the right vanity number?
The obvious examples are industry-dominating players like 1-800-FLOWERS and 1-800-CONTACTS. Many newer and smaller ventures of all kinds are now using vanity numbers to rocket their products and services to rock star status including new books, marketing services, and business consultants. What is your business phone number going to do for you?
Image Credit: © Bobby Flowers | Dreamstime.com
What are your vanity numbers doing for you? Vanity numbers are not just for vanity. Used in the right way, your vanity numbers can launch your business forward, increase your closings on a daily basis, and cut expenses. All this means putting cash back in your pocket quickly. In fact, many businesses swear that their decision to have vanity numbers is the best choice they ever made when it comes to ROI.
Internet advertising has clearly become the savior of many businesses across the globe. It has emerged as the most cost effective form of marketing for almost every industry, and it has enabled the launch of thousands of new enterprises in the last few years. Yet it is amazing how many people ignore the most basic tools that can dramatically improve response rates and maximize marketing ROI.
No matter whether you are an entrepreneur with your own small business or an executive or manager for a medium or large international corporation, everyone can use more quality time to spend with partners, family, or friends, or just to spend more time focusing on the big picture for your business and developing new marketing strategies.
1. Toll free numbers have many benefits. One of the biggest benefits is how much easier it is to split test your marketing strategies. Split testing with toll free numbers results in more targeted marketing campaigns which maximize marketing ROI and enable you to do much more with your marketing budget than your competitors are able to do.
