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Social media marketing is probably the biggest thing to hit the Internet since the search engines. But like any form of marketing, there are bound to be "No No’s" that can destroy your strategy and even your reputation in social media. It is important to be aware of these before you make the same mistakes! Some things readers and customers won't forgive you for include:
Using Misleading Headlines and Images – A great headline can certainly attract traffic. But it is quality content that will make people stay. Make sure your headline or image is always related to your content and the business in general. If it isn't, then all your social media efforts are just wasted.
Another common SMM mistake that’s committed by even the most experienced marketers is targeting only one social network. Sure, it is definitely important to concentrate more on sites that actually deliver. But by doing so, you are ignoring other sites' potential. Keep a noticeable presence, at the very least, on other sites so you can take advantage of their social media marketing opportunities as they become available.