Despite dire predictions that phone directories might cease to exist with the advent of the Internet, they still remain a popular and profitable enterprise today. People tend to use phone directories when they are looking for specific products/services that are offered in their area. For example: if someone is looking for an auto repair shop, trying to find local information using search engines might yield a number of results, but some of the companies listed will inevitably be located in another state or even another country. Because many customers prefer to do business locally, advertising in local phone directories using your 800 vanity number can yield a lot of benefits.