The Facebook phone is finally here on T-Mobile, putting a new twist on small business marketing. So what does the new Facebook phone look like? How much will it cost? How does it change marketing strategy for small businesses?
Leaked details of new the iPhone 5 going into production signals optimal time for businesses to roll out their mobile apps and mobile marketing campaigns…
While Apple still hasn't officially announced an iPhone 5 release date, yesterday Fox News reported a leak from a Chinese manufacturer that it is already in production with the new iPad to follow with shipping expected later this fall.
Mobile marketing may just have gotten easier for small businesses to master but how long will it last?
Verizon Wireless announces new Share Everything plan for mobile customers but is this the best move for mobile marketing?
Verizon dumped its unlimited data plans last year and has been throttling the usage of those who have remained grandfathered in. Vice President of the phone company Tami Erwin says, Share Everything Plans are the new standard for wireless service but is that a good thing?
1. Chatter
Are you making sure that your prospects and customers all have your business phone number handy for when they need you, decide it is time to actually take you up on one of your offers or even refer you to someone else? Sometimes it is just easier and faster to call and just call the company's number you have on hand when you are really ready to take immediate action. So take a look at the following seven ways to make sure that consumers have your number ready, so that they choose you.
1. Article Marketing
Article marketing has emerged in the last couple of years as one of the most powerful additions to a great online advertising strategy. Not only can article marketing be used to position you as an expert in your industry, but it can drive in lots of new traffic to your website and improve your website rankings with the search engines.
2. PPC Advertising
While there have been many new forms of Internet marketing emerging in the last year or two, PPC advertising should remain a part of your core advertising strategy. Done right, it can offer one of the most efficient and effective forms of online marketing and can provide instant results. It should include image and text ads for major search engines as well as through popular social media sites.
3. Press Releases
Press releases distributed across the web as part of your Internet advertising strategy can also be incredibly effective, create a buzz, and get your business noticed. Using sites like PRWeb and PRNewsWire, you can benefit from the viral capabilities of the Internet and boost brand visibility.
4. Blogging
While blogging is hardly new, it should not be overlooked as one of the best ways to drive masses of new traffic to your web assets and increase retention rates. When you look at the incredible volume a good blog can drive in, it is clear it should remain one of the most important elements of your online advertising strategy.
5. Email Marketing
A few years ago, email marketing suffered from overuse and lost a lot of its impact. But the cycle has come full circle now, and when done properly, it can prove to be one of the most inexpensive parts of your advertising strategy. With testing and incorporating links to social media and even video marketing, many companies are now seeing response rates between 10-50 percent compared with as little as 1-2 percent three to five years ago.
6. Mobile Marketing
Any company serious about being successful and staying ahead of the competition must be at least researching how it can incorporate mobile marketing into its overall advertising strategy. Mobile marketing will definitely be a differentiating factor between those who become leaders in their industries and those who fall by the wayside in the next couple of years.
1. Mobile Marketing
Many have dubbed 2011 as the "Year of Mobile Marketing." As marketers, coaches, and ad agencies push more clients into mobile marketing as the "must have" tool for the year, we will see a massive rush to develop new apps. Just make sure yours is designed to keep up with the future and offers social media marketing integration.
2. Group Buying
Group buying is back in a big way. In addition to Mercedes-Benz, social media marketing giant Facebook has even moved into the realm of group buying and will certainly be attempting to grow the applications further this year.
3. The eBook Rush
We will see more and more books being released over the next year as a new wave of entrepreneurs turn their hands to authoring. However, we will also see a completely new breed of ebook developed offering interactive features.
4. Twitter
We will see an even wider use of Twitter in 2011 and more TV personalities using their positions to gain more followers. However, we are also likely to see more countries seeking to block Twitter in an effort to avoid civil uprising and organized coup attempts.
5. Permission Marketing
For many, permission marketing is the only way to do business already. However, this year we will see a widening gap between the success of those who are using permission marketing and those who simply continue to try and force their messages into the faces of those who really are not interested in seeing any more spam.
6. Affiliate Marketing Evolution
We will no doubt see a further clearing out of junk affiliate marketing programs this year, although at the same time will be an increase in quality partner programs and cross-promotion between complementary and quality companies and services.
7. The Social Media Marketing Monetization Manager
Thousands of new enterprises have spent the last year expanding their social media marketing and focusing on developing masses of followers and fans. This year we will see more companies hiring "Social Media Monetization Managers" to turn those outlets and prospect bases into real profits.
1. Improve Your Product Funnel
Instead of relying on your various social media marketing profiles as totally independent avenues, strive to build a better funnel that pulls all of your online marketing together, allowing each level to do its job while improving your ROI and conversion ratios. Tie together your social media marketing pages, blog, website, and email marketing campaigns to capture more prospects, close deals, and maximize the potential profit from each one.
2. Include Your Vanity Number
Differentiate yourself from all of the small unprofessional fish out there and make sure to include your toll free vanity number on all of your social media marketing fan pages as well, and of course, on your blog and your communications with prospects. A catchy vanity number alone may be the closing factor you have been missing to make prospects take the action you want.
3. Work Smarter Not Harder
It can sometimes seem overwhelming to produce enough content to keep all of your social media marketing channels updated or to expand into more to improve SEO and attract more traffic. However, if you create high quality original content that can be repurposed for your various forms of social media marketing, you can still reap the rewards of a bigger presence on the web while maximizing your budget. For example, commission quality articles that can then be turned into blogs, Tweets, YouTube videos, and social media marketing posts.
4. Explore Group Buying Opportunities
Group buying is about to explode in a big way. It is already the only way many people shop online in China for everything from diapers to houses. Social media marketing giant Facebook has just rolled out its own experiment in group buying for members. Mercedes Benz even discovered its power by using group buying to move over 200 cars in a few hours. So why not explore the potential for your company to benefit from group power whether it is moving your own products or acquiring the things your organization needs?
5. Creating Mobile Apps Or Social Media Games
It is no secret that social media marketing games have emerged as one of the biggest moneymakers in the last couple of years with a monstrous return on investment. Mobile marketing is also an exploding trend that opens the door to thousands and millions of new prospects. So why not explore the opportunity for capitalizing on these trends ahead of your direct competitors?
