Sponsors & Partners

Click To Contact Custom Toll Free

marketing metrics

Analyzing Your Marketing Strategy Metrics

Are you analyzing marketing strategy metrics to improve the quality of your website? If not, then it's time to start now. There are key metrics you need to look into and study. It is important to have an in-depth understanding about your customers in order to gain time and a competitive edge in today's marketplace.

Some important marketing strategy metrics that deserve your attention include the following:

Website Visits:  Consider those statistics by day, week, month, and year. These will give you an idea about when your peak season is and what time of day visitors usually go to your site.   

  • Visitor Geography:  Where are your visitors coming from? Consider if you are getting hits from the target area.
  • Traffic Sources:  What sites refer visitors to yours (what search engine if any, blogs, websites, etc)?
  • Bounce Rate:  Percentage of visitors who abandoned your site within seconds.
  • Content:  Determine how your visitors are interacting with the text and other information on your website. It is possible to see their reactions if you have a blog or forum section on the site.
  • SEO Ranking:  Is your website located within the first few pages of the search engine results page (SERP)? Related to traffic sources, your search engine ranking will determine whether you’ll get relevant visitors. What are the figures showing?

Besides all the facts stated above, it is crucial to study marketing metrics to determine how effective your campaign is toward fulfilling your company's goal.

855 Numbers that Grab Market Share

Toll free numbers have always been one of the most powerful marketing tools available for businesses; however, the upcoming release of the 855 toll free number prefix offers even more opportunity to grab market share from competitors using new 855 numbers.

Business Marketing Metrics vs. Common Sense

The world is full of entrepreneurs with revolutionary business ideas and great product inventions. Unfortunately, no matter how great these services or products are, without effective advertising, these companies are probably doomed to fail. And while these visionaries may have great ideas, they are often not the most savvy marketers. The reason may be they are too focused on the technical side of the product to understand how it really appeals to prospective customers or will fulfill customers' needs, or simply because their business marketing ideas are out of date.

Business Marketing - Web Analytics For Tracking Your Competition

Tighter economic times have made companies more careful than ever with their marketing budgets. However, amazingly a huge number of businesses are still not utilizing cheap and easy tools--right at their fingertips--to help them hone their marketing strategy and marketing effectiveness. Instead, many companies are using out of date practices and reducing the amount of marketing they are doing from fear of lost money. Instead, they should be analyzing what is and isn't working so they can improve and maximize marketing ROI. Surprisingly, even business coaches and marketing consulting agencies are making these costly mistakes. Ignoring data and marketing metrics right in front of you is like complaining you are broke while burning a hundred dollar bill.

 
 
What is a Shared Number?
What is a Shared Number?
 
 
Why Vanities Work Why Vanities Work
 

Copyright © 2012 Custom Toll Free | All Rights Reserved