Every Business Marketing Consultant Should Be Adding Toll Free Numbers To Their Services
Businesses across all industries are facing tougher competition than ever before. Companies and entrepreneurs are not only being more prudent about their spending, but they are demanding more value from the companies with whom they do business. This situation is especially true for marketing consultants and marketing agencies. As a marketing consultant in the current market, you must be adding more services for your clients, and when possible, bundling additional services to add more value than your competitors are offering. Smart marketing consultants are realizing that toll free numbers are one of these additional services and tools that they can easily add to their offering.
ShareThis855 Numbers that Grab Market Share
Toll free numbers have always been one of the most powerful marketing tools available for businesses; however, the upcoming release of the 855 toll free number prefix offers even more opportunity to grab market share from competitors using new 855 numbers.
Marketing Strategies and Web Analytics: Why Aren't More Companies Using Them?
Why aren’t more companies spending time planning and developing marketing strategies and utilizing web analytics? At the height of the most recent economic boom, many companies felt they could afford just to throw marketing ideas against the wall to see what would stick. Most executives could still afford to golf several times a week, take plenty of expensive, exotic vacations and collect huge bonuses at the end of the year, but things are much different now.
Vanity Numbers That Close Deals
Vanity numbers are far more than just another business phone line. Numerous possibilities exist for how vanity numbers can help you to close deals in a tangible way. First, compared to using regular business phone lines and local numbers, vanity numbers have been proven dramatically to increase advertising effectiveness and response rates. With a well chosen toll free number or batch of numbers, you can expect to see a significantly higher response rate to your marketing. Clearly, every campaign is different and may make different vanity numbers desirable; however, on average most businesses see at least a 14% rise in customers contacting them as a result of using vanity numbers.
Five Ways Toll Free Numbers Save You Money
1. Toll free numbers have many benefits. One of the biggest benefits is how much easier it is to split test your marketing strategies. Split testing with toll free numbers results in more targeted marketing campaigns which maximize marketing ROI and enable you to do much more with your marketing budget than your competitors are able to do.
Testing Your Product With a Toll Free Number
Testing new products and services as well as marketing campaigns has become more crucial than ever. Toll free numbers have now evolved as one of the essential tools every business needs, not only for credibility and running better operations, but for testing their products and marketing strategy as well. The days of just throwing together a marketing campaign and hoping it works are long gone. Today, only companies that continually test and improve are going to make it and make it big.
Even during initial planning stages, toll free numbers and vanity numbers can be used to test interest in the market and which brand identity appeals most to the paying consumers you are trying to reach.
Moving forward, batches of your toll free numbers can be used for measuring marketing performance and direct 
response tracking. Using your toll free numbers in this way enables your enterprise to split test not only your marketing message and design but the demographics you are marketing to as well.
Some companies think the above level of testing is enough, and as long as they are receiving calls on their toll free numbers and traffic to their website domain names, they are doing all they can. However, nothing could be farther from the truth. What is better: 1,000 calls and 10 closed deals or 100 calls and 25 closed deals? Clearly it's the option that wastes less minutes on your toll free numbers and labor costs while offering higher closing ratios. There are lots of marketing ideas that can bring in business, but you need to find the most profitable ones that will maximize your marketing ROI. Your toll free services provider ought to be offering you real time call detail reports so you can constantly monitor performance. Once you have the calls coming in, you can test your best scripts for your teams as well as your processes and pricing options.
Testing with toll free numbers can give you the edge to create the best product possible and by extension build the customer loyalty that will make your business a major player for the long run.
In Tough Times, Customers Prefer Companies with Toll Free Numbers
Tougher economic times across the globe are forcing businesses and customers to be more cautious with their spending and to reevaluate with whom they do business. The failure of many companies and the scandals surrounding a number of industries have taught consumers powerful lessons about choosing with whom to work. Having toll free numbers and vanity numbers for your main business lines and marketing campaigns means presenting a more credible and professional image to give your potential customers confidence in your business.
Toll Free Numbers For Tracking Your Marketing
Effective and efficient marketing has always been one of the main "make or break" factors for businesses, and it is even more true in these tough economic times. No matter what size business you are marketing, it is crucial that you get the best ROI on your marketing dollars. You need to make sure your marketing is as efficient and effective as possible. Changes in technology have made it possible to track your marketing by using toll free numbers to ensure you get the best conversion rates and the highest possible return on your investment.
Use toll-free numbers to test your direct marketing campaigns
New products, new competition, new mailing lists, new government regulations — there are always reasons why you should be updating your direct marketing materials.
One of the best ways to test and compare the effectiveness of new materials is by using toll-free numbers. That way you can tell immediately which offers are getting responses. Plus, response rates can be tabulated automatically through your phone system.
Direct response consultants will tell you that you need to be constantly testing and refining. Here are a few of the ways you can test your materials:
- Test your new campaign to your current customer base. Mail to existing lists, or advertise in the existing channels. See how the new campaign compares to previous ones to the same lists.
- Test current directing marketing campaigns to a new customer base. Try a new mailing list, put your ads in a new periodical or on a new radio station. See how the new customer lists responds.
- Try out preliminary versions of a new campaign, testing to sub-sections of your existing customer list. This will help you determine which version of the new campaign to roll out to your full list.
When you sign up for toll-free numbers with Custom Toll Free, you get access to an online management tool that assists you with direct response tracking. There’s even a free campaign analysis tool included; input advertising costs and see your return-on-investment expressed in terms of cost per call.
