Brand fragmentation isn’t an entirely new disease, but with the proliferation of social media and other Internet-based marketing opportunities, it has become an epidemic.
The battle for retail dollars is set to be fiercer than ever in 2013. Will your tech keep you on top of the game or see you become a victim in the next twelve months?
Reports put the 2012 holiday sales season as the worst on record since 2008, despite deep discounts and offers beginning even before Black Friday. If this trend continues into the New Year, then only the strong will survive.
Yesterday Facebook began testing a new fee for sending messages to anyone outside of a user's immediate network of friends.
More than just turning more brands off of using the social platform as a marketing tool, this signals a major shift needed to keep today's startup culture alive and a new marketing strategy for those who have been investing in social media marketing.
Despite all the buzz about the iPhone 5 and new iPad mini, Apple stock has lost almost $100 in value in the last month. So has the tech giant lost its touch and if so what does that mean for investors and marketers?
Microsoft announced the release of the Windows 8 preview last Thursday, giving businesses a chance to get a head start on strategy for reaching users with the new OS when the full release hits later this year.
So you have the next big wave product, and you want to market it effectively. What should you do? Deciding where and how to advertise is a tempting approach, but it's also jumping the gun. That decision should follow from other marketing decisions on which it logically depends.
Using webinars as marketing tools has not only become extremely popular but has emerged as one of the most effective forms of marketing for businesses today, maximizing the ROI of both time and resources. So what can you do to get the best results from your webinars and ensure that they run smoothly?
1. Dedicated Toll Free Number
Obviously you shouldn’t be aiming to profit from the loses of others, however hurricanes do offer a unique opportunity for marketing and helping others at the same time. Check out the following six ideas.
1. Branded Bottled Water
Next week,, Custom Toll Free will be attending the Dreamforce Convention 2011 held in California.
The first Dreamforce 2011 convention will be held in San Francisco, California beginning August 30th through September 2nd. This convention, put on by SalesForce, is said to be “the cloud computing industry event of the year”. This particular convention will show how to use social media and networking to boost business.
Stay tuned for some future blog posts on this convention!
1. Aerial Advertising
Aerial advertising with signs on the back of small planes can be a great way to set your business apart, especially for those in coastal areas. You just don’t have a lot of room so 800 numbers are a must.
2. Temporary Tattoos
