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The social media bubble has ballooned to zeppelin girths spanning the skies above the information super-highway. In the state of things, social media may be bigger than the Internet itself. According to Gary Vaynerchuk, author of “The Thank You Economy”, there is a large global shift in the way we communicate. This change in how we communicate affects how we conduct business, reach out to others and the way we approach our ad campaigns.
In the past, we could shut off our business life just as simple as we can flip off the neon sign that reads “OPEN” and turn the locks on the door to head home to our friends and family and be ourselves. Those were the good old days, but bridges of communication for your business and for your clientele came fewer and far between. So we have the Facebook’s, the LinkedIn’s, Tumblr’s, Reddit’s, StumbleUpons, PRWeb’s and all that fun stuff and now a good connection with a customer is only a like away.