Your website is both one of the key places to feature your toll free number and also one of the key parts of your brand image that should mesh with your choice of vanity number. Ideally, you will have researched the availability of domain names, business names, and toll free numbers before registering any of them in order to develop the strongest brand identity possible. While it may not always work out, it is wise to choose a web domain name and toll free service number that compliment each other.