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If you have taken advantage of partnering up with a leading toll free number provider via an affiliate marketing program, check out the following quick and easy ways to let your visitors and clients know about your new service.
Your blog is one of the easiest and fastest ways to let all of your prospects and past clients know you are now offering toll free services. If you have chosen a leading toll free number provider to work with, you should find that it has already created some marketing materials, such as blog posts, for you to use.
Why not use the opportunity of launching this new addition to your service to send out a new email campaign announcing your toll free number offerings. Or you can incorporate the news in with your regular enewsletters or autoresponders.
3. Banner Ads
A great toll free numbers service provider already ought to have created banners and image ads for you to use. You can use them on your own site or launch a PPC or CPM campaign via Google Adwords, Facebook, YouTube, or similar sites.
4. Your Own Toll Free Number
If you haven’t had your own until now, what better way to promote toll free numbers to your website traffic, channel partners, prospects, and past clients than to announce your own new winning number. You may even want to get out a couple of press releases to capitalize on the event to gain more publicity.
Toyota this week showed that it thought a Tweet was worth $500 by offering big incentives to those re-Tweeting their latest promotions. Twitter is obviously the fastest and most direct way to get the message out about your toll free service partnership.
Why not add an announcement or new page to your website about toll free numbers? More fresh new content is always loved by the search engines and could help you improve your overall traffic volume.
7. Sticky Widgets
The best toll free number providers have developed incredibly powerful sticky widgets for enabling your website visitors to make quick searches for winning toll free numbers right from your website and returning premium vanity number ideas instantly. Use these to boost the value of your website and hold traffic.
It's a fact: A lot of companies underestimate their customers. And the result? Cheesy online advertising. This result is problematic for both parties. On the part of the advertiser, it is a waste of resources while consumers can only roll their eyes in frustration, thinking, “Not another cheesy ad!” Therefore, some reasonable assumptions must be made to advertise effectively on the Internet.
For example, recognize that Internet users are barraged by ads on a moment-by-moment basis. From the time they start using search engines up to the time they’re posting on forums, online advertising campaigns are visible everywhere. Stand out from the crowd by avoiding cheesy advertising. Below are some top tips to consider:
Understand that You May Be Interrupting– Depending on the medium used, it’s important to remember that you may be interrupting readers and consumers. Advertising on Google may not be too intrusive, but it is another matter if you’re posting ads on social media sites and in emails. Always give value to readers in these cases.
Compelling Ad Copy– Whether you’re engaged in direct marketing or pay-per-click advertising, there’s no substitute for good written copy. It can determine whether reader interest may result in conversion (subscription, referral, and even purchases).
Avoid Banner Blindness– If you’re using banner ads for online advertising, it may be a good idea to swap ads regularly. Aside from being a good testing ground to determine what works (in terms of colors, designs, etc), ad changes will also keep readers from getting bored. They will become “blind” to your product if they see the same ads for it all the time.
Image Credit: © Scorpion26 | Dreamstime.com
Using your vanity number on your website is critical. Some people try to get by with just an email contact form, but failing to deliver credibility with full contact information can drastically reduce the advertising effectiveness of all your online marketing campaigns. In fact, it has been proven that providing your toll free number on your website not only increases conversions but helps prevent charge-backs.
2. Social Media
You should not only be including your vanity number on your company’s social media profiles but on your personal ones as well. This listing will make it easy for those who want to refer you business to pass on your business phone number.
3. Business Cards
Although the power of business cards may have become underestimated in the last couple of years due to all the other marketing channels available, you should have them, and you must have your vanity number on them. In fact, you should have a system that provides and requires all of your employees to have your toll free number on their business cards. This consistency not only improves effectiveness but makes sure you don’t lose clients when employees leave.
4. Email Signature
Many Internet marketing gurus are now insisting that you include links to your social media in your email signature, but doing so isn’t a substitute for including your vanity numbers. You don’t want prospects to get lost surfing Facebook; you want them either to email you or to pick up the phone and make a deal now!
5. Display Advertising
This tip should not even need to be mentioned; however, some companies still, surprisingly, attempt to use local numbers. You only have seconds for your number to be remembered, and using toll free numbers on your display advertising also provides easy capture of callers who do not leave a message and enables you to track performance better.
While you probably already have your vanity number on your website, you will probably find that your blog may receive more visits and that your traffic is spending more time on your blog each visit, so you must not overlook your blog as a crucial place for your vanity number to be prominently displayed.
7. Direct Mail
Direct mail has recently seen a resurgence in success, but without using your 800 numbers for testing and tracking, you are giving the edge to your competition.