If your customers can’t find you, they won’t be able to acquire your products or services even if they so desire. This problem applies equally to potential prospects and existing or past customers. Without an easy-to-remember phone number, it is also much more difficult to generate word-of-mouth advertising and referrals.
Sure you can list your business in the Yellow Pages and various online directories, but what we are talking about is an easy-to-remember number that can be memorized in a few seconds and is easily recognized as being yours. Smart business owners know how important it is to lock in winning vanity phone numbers that unify their branding and tie together their web domain names and company names from the start.
Just having a great toll free phone number is no use if no one knows about it, so make sure to include your vanity number on all of your marketing pieces as well as all communications with the public. Take a minute and think about your own shopping and referral habits. No doubt you have seen thousands of infomercials on TV, hundreds of billboards and display ads, and have received countless direct mail pieces. Often even may have been interested in what was being offered, but if you didn’t have the time to write down the phone number, you likely ended up going with another company for your needs, one that was easier to call. When it comes to referrals, you may often enjoy helping others by giving them contact numbers for companies and services that can help them. However, if you don’t remember the number off the top of your head and you can’t find it in your wallet or phone within a couple of seconds, the opportunity usually ends there. Referrals and word-of-mouth advertising are the most profitable forms of marketing; plan ahead for them. Isn’t it worth making sure you have a phone number that promotes for you?
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Many callers don’t even notice, but there are often extra digits in vanity toll free numbers. Almost all phone systems are trained to ignore the extra digits, so the call will go through even if eight or nine, rather than seven, digits follow the toll-free prefix.
Vanity toll-free numbers drive sales by making it easy for consumers to remember your number. While the ideal is to find a seven-letter message that translates to an available seven-letter number, what’s most important is that the message be easy to remember.
If using eight or nine letters creates a truly memorable message, you can go for it. 1-888-INSULATE, 1-866-LAWNCARE are examples of eight-letter messages where having the extra letter makes all the difference. You’ll also see an extra digit or two added at the front to differentiate your custom toll-free number, such as 1-877-99-LAWNCARE .
Custom Toll Free provides some great tools, including our Available Toll Free Number Search, to help you create memorable vanity numbers. Use words you have in mind, and take a look at some of the alternatives words our tool will suggest for you. You can even adjust your search to generate results that fit the monthly price range you want to pay.
