Next week,, Custom Toll Free will be attending the Dreamforce Convention 2011 held in California.
The first Dreamforce 2011 convention will be held in San Francisco, California beginning August 30th through September 2nd. This convention, put on by SalesForce, is said to be “the cloud computing industry event of the year”. This particular convention will show how to use social media and networking to boost business.
Stay tuned for some future blog posts on this convention!
When running an ad campaign it's easy to grab any readily available number, but have you thought about the effect this may have on conversion rates? In this economy conversion rates are becoming increasingly important. Conversion rates measure each campaign's effectiveness and more importantly the effectiveness of each marketing dollar spent.
Radio advertising accounts for just under 10 percent of all advertising dollars. It’s effective, universal, and mobile. That’s why many Custom Toll Free clients do direct response marketing over the air waves.
The folks at Radio Lounge USA are in the business of producing direct response ads for their clients. They advise companies to make the call to action clear and give listeners a URL or phone number that’s memorable.
“If you are driving users to a toll free number, make sure you are not advertising some random ten digits that are difficult to remember. Use vanity phone numbers,” is their advice.
Here are a few general tips for using radio advertising with your custom toll free number:
Know your audience. Pick stations and time slots that best match your audience demographics.
Repeat, repeat, repeat. Once you’ve chosen a particular time slot or show, stick with it. That guarantees enough repetition of your ad and your toll-free number with a particular audience (morning drive time, gardeners, talk show fans) that your information will be remembered.
Try “roadblocking.” The term “roadblocking” means running your ads on several stations during the same weeks. Businesstown.com explains why roadblocking can be highly effective.
You’ll also find some great advice for successful radio advertising here.
