So you are aware of the huge advantages of having a toll free number for your business and the large impact it can have on maximizing marketing effectiveness. However, if you don't put it to good use by getting your toll free number out into the public's eye, then it isn't going to increase your advertising effectiveness as much as you expect. Your toll free or vanity numbers should be on everything you do from your business cards to website to letterhead. Below are a few specific examples of essential places to use your toll free numbers.
Even if you are able to drive a large volume of calls into your call center, that volume does not always convert into a lot of sales. The result equates to throwing your money down the drain or even worse, mailing a check to your competitors, because that is where your lost customers are going. The main reasons why customers fall out of your business cycle are either 1) your marketing was not on target and well tested or 2) your prospects do not have the confidence in your company they need to make the commitment. Using toll free and vanity numbers, however, can create huge improvements in your closing ratios.
When running an ad campaign it's easy to grab any readily available number, but have you thought about the effect this may have on conversion rates? In this economy conversion rates are becoming increasingly important. Conversion rates measure each campaign's effectiveness and more importantly the effectiveness of each marketing dollar spent.
