Any company using toll free numbers would agree that this simple tool can boost customer response rates dramatically. As a direct result, companies that use toll free numbers can expect greater profits. It is unfortunate that a lot of small businesses still fail to take advantage of this service despite its prevalence.
Display advertising is an important element in the success of any marketing initiative. It sends a strong visual message to the target market that enables people to retain the brand in their minds. You can take advantage of display advertising in different ways. Using toll free numbers is one of the most popular methods. 800 numbers provide an immediate and effective way to boost business recognition.
Even if you are able to drive a large volume of calls into your call center, that volume does not always convert into a lot of sales. The result equates to throwing your money down the drain or even worse, mailing a check to your competitors, because that is where your lost customers are going. The main reasons why customers fall out of your business cycle are either 1) your marketing was not on target and well tested or 2) your prospects do not have the confidence in your company they need to make the commitment. Using toll free and vanity numbers, however, can create huge improvements in your closing ratios.
Many callers don’t even notice, but there are often extra digits in vanity toll free numbers. Almost all phone systems are trained to ignore the extra digits, so the call will go through even if eight or nine, rather than seven, digits follow the toll-free prefix.
Vanity toll-free numbers drive sales by making it easy for consumers to remember your number. While the ideal is to find a seven-letter message that translates to an available seven-letter number, what’s most important is that the message be easy to remember.
If using eight or nine letters creates a truly memorable message, you can go for it. 1-888-INSULATE, 1-866-LAWNCARE are examples of eight-letter messages where having the extra letter makes all the difference. You’ll also see an extra digit or two added at the front to differentiate your custom toll-free number, such as 1-877-99-LAWNCARE .
Custom Toll Free provides some great tools, including our Available Toll Free Number Search, to help you create memorable vanity numbers. Use words you have in mind, and take a look at some of the alternatives words our tool will suggest for you. You can even adjust your search to generate results that fit the monthly price range you want to pay.
