So, you’ve found the perfect web domain name for your online business. Congratulations! But you’re not done yet. It is also important to consider domain name variations that will help you reap the full benefits of your initiative. Consider the following:
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Extension Variations – having a .com website is great. However, having a .co, .uk, .ca, etc. extension might prove to be even more beneficial. That's because the search engines are designed to give preference to “local” websites for searchers in other countries. Aside from this difference, registering the .net and .org extension of your site can prevent others from taking advantage of your hard work.
Plural Variations – Look into whether registering plurals will be a good investment or not.
Typo Variations – Not all Internet users are gifted with spelling skills. For example, they might spell “article” as artical and Google as Gogle. Register obvious misspellings if you have a long domain name.
These are just some of the must have web domain name variations that may be suitable for businesses. Other variations you can look into include transposing variations (for example, changing “domainname.com” to “namedomain.com” and phonetic variations). At the end of the day, it is up to you whether you believe registering these sites will improve your bottom line or not.
Most businesses today would find it hard to function without a website. And the first step toward creating a compelling site is to register a catchy domain name. The process of domain registration itself is simple and straightforward. But before you can go to this step, it is important to determine the domain name that’s most suitable for your business!
The domain name can mean the difference between mediocrity and success on the World Wide Web. With this fact in mind, it is not surprising that some of the best domain names available have already been taken up. But don’t let that stop you. A bit of creativity can go a long way in helping you find a great domain name – below are a couple of tips:
.Com is Still King
Many types of extensions are available these days including .org, .net, and country level domains. Despite these, .com is still king if you want your business to have a “global” feel. On the other hand, those who want their sites to attain a local flavor can opt for .co.uk domain if you operate in Britain or .com.au if you operate in Australia, etc.
Catchy vs. SEO Friendly
When it comes to choosing a catchy name vs. an SEO friendly one, there’s definitely no right or wrong answer. It depends on the purpose of your website as well as the specific industry. Each has its own pros and cons. For instance, catchy names like “Yahoo!” have definitely made it big. On the other side of the equation are websites like “hotels.com”, “auto.com”, etc. that have gained success by virtue of their domain name as well.
Make sure you pick a domain name that matches your branding, is creative, but also clear about what your business does. A compelling and effective website can make or break a business, so choose your domain name carefully.
Creating a brand today not only involves marketing products, services, and offers on traditional media, but having a strong presence on the Internet is important as well. The first step in this initiative is to choose a high-quality domain name that will let your company stand out from the rest. In your domain name search endeavor, many characteristics should be looked for, including:
