When obtaining new vanity numbers, many organizations question which of their marketing pieces to feature them on. The answer is definitely all of them! If you have multiple vanity numbers for different marketing strategies and campaigns, of course, they should be used appropriately, but you should have at least one main constant toll free number that is displayed on all of your communications.
Even if you are able to drive a large volume of calls into your call center, that volume does not always convert into a lot of sales. The result equates to throwing your money down the drain or even worse, mailing a check to your competitors, because that is where your lost customers are going. The main reasons why customers fall out of your business cycle are either 1) your marketing was not on target and well tested or 2) your prospects do not have the confidence in your company they need to make the commitment. Using toll free and vanity numbers, however, can create huge improvements in your closing ratios.
The importance of an Internet domain name cannot be underestimated. The correct domain name can go a long way in helping your company establish brand awareness in the minds of your target market. Choosing the right Internet domain name is fairly simple, but several factors should be considered in making the choice. For example, established companies such as McDonald's, Macy’s, and Ford primarily choose their primary brand, the name by which they are known to the public, as the domain name, for example www.mcdonalds.com (note that the apostrophe is not included). This strategy makes perfect sense because these companies already have a solid following.
