In the past, we could shut off our business life just as simple as we can flip off the neon sign that reads “OPEN” and turn the locks on the door to head home to our friends and family and be ourselves. Those were the good old days, but bridges of communication for your business and for your clientele came fewer and far between. So we have the Facebook’s, the LinkedIn’s, Tumblr’s, Reddit’s, StumbleUpons, PRWeb’s and all that fun stuff and now a good connection with a customer is only a like away.
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In today’s new take on the information age, being the champion of a cause can speak volumes more than currency can. The reason for this is accessibility. To stay relevant in an age where everything can come and go within the click of a mouse the key is accessibility. Whether concerns, complains or commendations hearing the thoughts and suggestions of customers, loyal or casual, is never an easy task. Be it through voluntary action by the customer or by conducting outreach and garnering the results.
Afraid of making critical branding mistakes with your hot, new start up?
You aren't alone but sticking to the following do's and don'ts of great branding will help guide you to building a winning brand...
4 Branding Do's:
1. Unification
Do make sure your branding will work for all of your products and services and create a plan for maintaining strong branding.
The blogosphere has been buzzing with talk of Facebook's $1 billion acquisition of Instagram all week. What powerful marketing and branding lessons should entrepreneurs be taking away from this?
First, it should inspire all entrepreneurs and small business owners with the fact that you can still win huge in America with a little innovation. Word is Instagram's CEO is landing a sweet $400 million out of the deal. What will your billion dollar business idea be?
Social media has a huge impact on your business and product branding. Companies can choose to both engage and take control of this or let others do the positioning.
Not having a social media presence speaks volumes about a business. Most notably, suggesting that there is little credibility. Plus, others will talk about you and your brand on social networks whether you want them to or not.
Have a start up and want to roll like all the rich and famous entrepreneurs of our time with an exclusive card that will make others green with envy? Maybe the Founders Card is for you?
Do you maintain two separate Facebook accounts to keep your personal and professional lives apart? How about other social media accounts? Our Guest Blogger Christy Green of ChristySeattle tackles the interesting topic of Social Media Persona’s in her latest post. Join us in the conversation and let us know your thoughts. Do you agree with separate accounts? Did this blog change your mind? Read it here at : http://christyseattle.com
According to the BBC News and Cisco, the number of mobile devices in use is expected to surpass that of humans this year. What does that mean for your vanity number and where does that leave those businesses who don't have one?
