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1. Missed Branding Opportunities
Whatever type of marketing campaign you are launching, a vanity number offers instant branding. Even if your prospects do not take immediate action, an easy to remember vanity number will stick in their minds until when they do need your product or service. This truth applies to PPC advertising, direct mail, email marketing, and display ads.
2. Increased Response Rates
It has been proven time and time again that toll free vanity numbers consistently provide significantly higher response rates. So, considering the small investment it takes to get a winning vanity number, why anyone would ever dream of running an ad campaign without one is a mystery. Otherwise, you are not just throwing away money but handing those prospects over to your competition.
3. Improved Closing Ratios
Vanity numbers not only help increase the response rates to your advertising, but more importantly, they also improve the actual closing ratios from your campaigns. That is where you really put profits back into your pocket. Ask yourself how much a closed deal is worth, not only now but also in terms of the value of a lifelong customer and the referrals you will receive. Easily in the tens of thousands. So with some shared use, vanity numbers are available for as little at $19 a month. That small amount can provide at least two or three times the closed deals from a campaign. It is really a no brainer.
4. Tracking & Testing
Toll free numbers offer the ability to track and test easily all types of metrics and variables involved in your marketing. Those tools mean the ability to identify easily what is working well and what you can improve on so you can hone your marketing into a well oiled money making machine.
5. Maximizing Marketing ROI
These compounding factors of increased advertising effectiveness through better brand recognition, higher response and closing ratios, and well-tested campaigns means being able to see the maximum return on investment from your marketing budget. What you do with the extra profit is entirely up to you, whether it is expanding your marketing efforts, handing out bonuses, donating it to charity, improving your products or services, or just treating yourself to a well-deserved vacation in the sun. Going to the market without a vanity number is the equivalent of handing over large slices of market share to your competitors. Win or lose - it is all up to you.
Image Credit: © Vladimir Mucibabic | Dreamstime.com
Domain name appraisals have become a growing business over the last decade. When you consider how web domain names are valued, you may ask whether it is worth paying for a domain name appraisal and what is the best way to avoid overpaying for a domain name?
Domain name appraising is definitely more of an art than a science. More than one way exists to appraise a domain name and a range of factors can be used to determine its value, including name length, marketability, brand recognition, industry strength, revenue, traffic, and search engine popularity as well as how a domain name compares with other recent sales. However, what a domain name is worth to one person is often far different to what the next person in line may be willing to pay for it. In fact, few other products out there vary so widely in value, with web domain names ranging from a few dollars to millions.
If you are flipping domain names for profit, it may be a good move to invest in domain name appraisals or at least to educate yourself better on how they are valued. Those who want to launch new ventures with a bang and enjoy healthy amounts of traffic from day one may also benefit from further research. For most, however, it is a matter of what an individual domain name is worth to you and your brand. For example, if you made the mistake of creating other branding materials, registering a business name, and acquiring a toll free vanity number only to discover the matching domain name is taken, then you may really need it and have to be willing to pay a significant amount for it. Whereas if having a certain web domain name is just a nice addition or preference, then you obviously are not under the same pressure.
There is quite a bit of strategy that goes into getting the best deal on a web domain name, and making one small mistake at the beginning could result in the owner skyrocketing his demands. So before you begin any negotiations or show any interest in a domain name that is already taken, it is wise to consult a professional service that offers web domain negotiation so you can be sure to get the best possible deal.
Toll free vanity numbers are a critical part of any successful brand. An easy to memorize vanity number not only can unify your branding and make you easier to contact, but it is essential for those who really aspire to become long-term fixtures in their industries. If one of your business goals is to become a leader in your field, then you must have a vanity number.
2. Advertising Effectiveness
Whether you are a new start up, a large corporation, or a non-profit organization, toll free numbers have been proven to increase dramatically response rates to advertising. Isn’t it worth a few dollars a month for a winning toll free number that will increase the responses from your advertising by double digits? That could be the difference in only getting a handful of leads or getting several hundred from the same marketing campaign!
3. Better Closing Ratios
Getting lots of leads is great, but unless they become closed deals, they are just burning up your resources. Toll free numbers offer superior brand recognition and credibility and have been shown to increase closing ratios significantly. So if it is closed deals and actual revenues you want, and not just inquiries, then don’t even think about launching your next advertising campaign without a toll free number.
4. Enhanced BPM
In the last few years, toll free numbers have actually emerged as one of the most powerful tools for aiding more efficient business process management. Utilizing the latest toll free routing options, businesses can now offer increased service coverage and have staff working around the clock in every time zone at very affordable rates while streamlining their processes.
5. Business Continuity
One of the biggest buzz topics of the last couple years - "business continuity" - is not to be overlooked. Toll free numbers actually provide the most effective and affordable tools for business continuity in order to protect revenues, gain customer retention, and ensure your company does not miss a beat even in the face of natural disasters and terrorist threats.
What are your vanity numbers doing for you? Vanity numbers are not just for vanity. Used in the right way, your vanity numbers can launch your business forward, increase your closings on a daily basis, and cut expenses. All this means putting cash back in your pocket quickly. In fact, many businesses swear that their decision to have vanity numbers is the best choice they ever made when it comes to ROI.
Businesses use vanity toll free numbers for a wide variety of reasons. Foremost, vanity toll free numbers are a great tool to aid in verbal branding and company recognition. Similar to any promotional tool, an 800 number cannot reach its optimum potential unless the public is aware of its existence. That’s why it is important to combine this initiative with other marketing efforts including advertising and public relations.