If your customers can’t find you, they won’t be able to acquire your products or services even if they so desire. This problem applies equally to potential prospects and existing or past customers. Without an easy-to-remember phone number, it is also much more difficult to generate word-of-mouth advertising and referrals.
Sure you can list your business in the Yellow Pages and various online directories, but what we are talking about is an easy-to-remember number that can be memorized in a few seconds and is easily recognized as being yours. Smart business owners know how important it is to lock in winning vanity phone numbers that unify their branding and tie together their web domain names and company names from the start.
Just having a great toll free phone number is no use if no one knows about it, so make sure to include your vanity number on all of your marketing pieces as well as all communications with the public. Take a minute and think about your own shopping and referral habits. No doubt you have seen thousands of infomercials on TV, hundreds of billboards and display ads, and have received countless direct mail pieces. Often even may have been interested in what was being offered, but if you didn’t have the time to write down the phone number, you likely ended up going with another company for your needs, one that was easier to call. When it comes to referrals, you may often enjoy helping others by giving them contact numbers for companies and services that can help them. However, if you don’t remember the number off the top of your head and you can’t find it in your wallet or phone within a couple of seconds, the opportunity usually ends there. Referrals and word-of-mouth advertising are the most profitable forms of marketing; plan ahead for them. Isn’t it worth making sure you have a phone number that promotes for you?
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One of the fastest-growing segments of marketing communication is outdoor advertising. Traditional billboards are benefitting from fast, lower-cost ink jet printing technologies, and new forms of outdoor ads are proliferating. These include electronic billboards, bus signs and bus wraps, kiosks, giant banners, LED message reader boards, and even taxi tops.
Studies of advertisers reveal that they choose billboard ads for their superior abilities to communicate effectively, to attract new customers, and to increase sales. eMarketer Digital Intelligence predicts that US outdoor advertising revenues will rise from the $7.4 billion posted in 2007 to more than $10 billion in 2011.
Outdoor advertising is known for being powerful and streamlined. According to the five principles of billboard advertising, you want to keep it simple: convey one strong visual concept about your service or product, add a tagline or call to action, and provide your company name and contact information.
One of the best ways to keep it simple and effective is with a vanity toll-free number. In outdoor advertising, a great vanity toll free number does double duty, reinforcing either your company name (1-800-yourname) or your call to action (1-800-buy-sodas). A good example of a vanity number being used as a call to action is the highly successful outdoor ad campaign used by the Humane Society of the United States (HSUS) to advertise a new tip line for reporting illegal animal fighting. The vanity toll free number they chose was 1-877-TIP-HSUS.
Get the most out of your outdoor advertising by prominently featuring a strong vanity toll-free number. Custom Toll Free staff can help you acquire a toll-free number that works with your brand, service, or product and takes advantage of the high-impact outdoor ad medium to capture attention and generate response. Find out more about our toll free number search.
At last, you’ve got it: Your new vanity toll-free number. It’s catchy and memorable — and powerful. But only if you get it out there where prospective customers can see it. While you certainly have plans to use it in the next big direct marketing campaign you roll out, keep in mind that there are many other ways you can a vanity toll-free number to boost business and improve ROI.
