How vanity toll-free numbers power outdoor advertising campaigns
One of the fastest-growing segments of marketing communication is outdoor advertising. Traditional billboards are benefitting from fast, lower-cost ink jet printing technologies, and new forms of outdoor ads are proliferating. These include electronic billboards, bus signs and bus wraps, kiosks, giant banners, LED message reader boards, and even taxi tops.
Studies of advertisers reveal that they choose billboard ads for their superior abilities to communicate effectively, to attract new customers, and to increase sales. eMarketer Digital Intelligence predicts that US outdoor advertising revenues will rise from the $7.4 billion posted in 2007 to more than $10 billion in 2011.
Outdoor advertising is known for being powerful and streamlined. According to the five principles of billboard advertising, you want to keep it simple: convey one strong visual concept about your service or product, add a tagline or call to action, and provide your company name and contact information.
One of the best ways to keep it simple and effective is with a vanity toll-free number. In outdoor advertising, a great vanity toll free number does double duty, reinforcing either your company name (1-800-yourname) or your call to action (1-800-buy-sodas). A good example of a vanity number being used as a call to action is the highly successful outdoor ad campaign used by the Humane Society of the United States (HSUS) to advertise a new tip line for reporting illegal animal fighting. The vanity toll free number they chose was 1-877-TIP-HSUS.
Get the most out of your outdoor advertising by prominently featuring a strong vanity toll-free number. Custom Toll Free staff can help you acquire a toll-free number that works with your brand, service, or product and takes advantage of the high-impact outdoor ad medium to capture attention and generate response. Find out more about our toll free number search.
ShareThis5 things to do (right away!) with your vanity toll-free number
At last, you’ve got it: Your new vanity toll-free number. It’s catchy and memorable — and powerful. But only if you get it out there where prospective customers can see it. While you certainly have plans to use it in the next big direct marketing campaign you roll out, keep in mind that there are many other ways you can a vanity toll-free number to boost business and improve ROI.
- Update your advertising. Redesign your ads and get new versions to all the publications, websites, and broadcast outlets where you currently advertise.
- Update your printed materials. This includes business cards, envelopes, packaging, invoices, br ochures, and signage. It’s amazing how many people may drive by your bricks-and-mortar business every day and not stop in, but who will call as a result of seeing your 1-800 number.
- Update your website. The new custom toll-free number should be prominently displayed on the home page and any sales pages — not buried on the “Contact Us” page or at the very bottom of the web pages.
- Update your phone message. If people who call your current number get a recording (when you are closed, or if they are on hold), take advantage of those recordings to inform them about the new toll-free number. It will make it easier for them to call you next time.
- Explore new types of advertising that are now open to you with an easy-to-remember vanity toll-free number. Those include vehicle signage, t-shirts, and all manner of corporate memorabilia, from mugs to license-plate frames.
