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It's a fact: A lot of companies underestimate their customers. And the result? Cheesy online advertising. This result is problematic for both parties. On the part of the advertiser, it is a waste of resources while consumers can only roll their eyes in frustration, thinking, “Not another cheesy ad!” Therefore, some reasonable assumptions must be made to advertise effectively on the Internet.
For example, recognize that Internet users are barraged by ads on a moment-by-moment basis. From the time they start using search engines up to the time they’re posting on forums, online advertising campaigns are visible everywhere. Stand out from the crowd by avoiding cheesy advertising. Below are some top tips to consider:
Understand that You May Be Interrupting– Depending on the medium used, it’s important to remember that you may be interrupting readers and consumers. Advertising on Google may not be too intrusive, but it is another matter if you’re posting ads on social media sites and in emails. Always give value to readers in these cases.
Compelling Ad Copy– Whether you’re engaged in direct marketing or pay-per-click advertising, there’s no substitute for good written copy. It can determine whether reader interest may result in conversion (subscription, referral, and even purchases).
Avoid Banner Blindness– If you’re using banner ads for online advertising, it may be a good idea to swap ads regularly. Aside from being a good testing ground to determine what works (in terms of colors, designs, etc), ad changes will also keep readers from getting bored. They will become “blind” to your product if they see the same ads for it all the time.
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