Custom Toll Free Appoints Rick DeCamp Vice President of Business Development
Custom Toll Free recently announced the appointment of Rick DeCamp as vice president of business development. In his new position, DeCamp will lead product marketing and business development for a new line of business centered on e-commerce technology solutions."We’re excited to have a marketing and business development executive of Rick’s caliber join our management team," said Michael Evans, president and chief operating officer of Custom Toll Free. "Given his deep and highly successful experience, we know Rick will make a significant impact on our business and product strategy, and help us continue the company’s rapid growth trajectory."
ShareThisMarketing magic: The power of names and numbers
Octane Magazine recently published an article by Custom Toll Free CEO Christopher Rugh with strategies for selecting company names that attract business. Not surprisingly, many of the tips Christopher has for naming a company also apply when you’re selecting a vanity toll-free number. As you look for a number, aim for one that meets one of these criteria:
- Easy to pronounce. This is particularly important if you will be using radio and television advertising. Plus, easy-to-pronounce words are easier for people to remember. If your business name is difficult to pronounce, consider choose a vanity toll free number than focuses on your product or services instead. An example: 1-888-Pet-Walks.
- Easy to visualize. People are far more likely to remember a business concept that they can “see.” Think 1-888-Red-Paint. Or 1-866-Big-Boat.
- Distinctive. In recent years, there has been a trend in the technology and consumer products sectors toward colorful “nonsense names” — such as Google, Yahoo, Zappos (shoes) and Talking Rain. The best of these are highly memorable. If your business or service has one of these unique “nonsense” names, you may find yourself way ahead in the vanity toll free number game. Your custom toll free number will not only be memorable — it should be relatively easy to acquire.
A toll free number is a key marketing and sales tool, and selecting that number is a major business decision worthy of a strategic approach. We invite you to get started exploring the databank of available toll-free numbers using Custom Toll Free’s powerful automated lookup tool.
If you need a more customized approach, or want to inquire about getting a number that is not currently in the available pool, please contact us. At Custom Toll Free, we have experience helping companies find exactly the right vanity toll-free number — and the toll-free services that match their business needs.
More digits mean more options when choosing a vanity toll free number
Many callers don’t even notice, but there are often extra digits in vanity toll free numbers. Almost all phone systems are trained to ignore the extra digits, so the call will go through even if eight or nine, rather than seven, digits follow the toll-free prefix.
Vanity toll-free numbers drive sales by making it easy for consumers to remember your number. While the ideal is to find a seven-letter message that translates to an available seven-letter number, what’s most important is that the message be easy to remember.
If using eight or nine letters creates a truly memorable message, you can go for it. 1-888-INSULATE, 1-866-LAWNCARE are examples of eight-letter messages where having the extra letter makes all the difference. You’ll also see an extra digit or two added at the front to differentiate your custom toll-free number, such as 1-877-99-LAWNCARE .
Custom Toll Free provides some great tools, including our Available Toll Free Number Search, to help you create memorable vanity numbers. Use words you have in mind, and take a look at some of the alternatives words our tool will suggest for you. You can even adjust your search to generate results that fit the monthly price range you want to pay.
More reasons businesses need help securing toll-free digits: 800 numbers are declining
Available 800 numbers are on the decline. That being said, there has never been a more urgent need for companies to get 800s if they have not already. It’s been over a decade since the federal government tried to help bolster the supply of toll free numbers. In fact, 800 numbers seem to be hard to come by, and it might be getting worse. Over the years the government has tried to safeguard 800 numbers in various ways.
Not so long ago, 866 saved the day
We all remember when 877 or 866 prefixes were the new digits on the block. With the technology boom and the expanding role of Internet (the emergence of matching vanity numbers with domain names) those newer digits slowly became in short supply as well.
Consumers may or may not know that The Federal Communications Commission (FCC) does have a plan in place for solving 800 numbers from becoming extinct.
While the remaining 800, 888, 866 and 877 become less and less available, phone companies and consumers feel the pain. This could have far-reaching implications on new and existing businesses and how they communicate with customers and clients. Many companies have come to realize that their toll-free numbers a seamless way to help market and grow their businesses.
When it seems like you can’t find a good toll free number, let Custom Toll Free help you secure the right one for your business needs (one point of our service is that we DO get numbers that are not available).
