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1. Article Marketing
Article marketing has emerged in the last couple of years as one of the most powerful additions to a great online advertising strategy. Not only can article marketing be used to position you as an expert in your industry, but it can drive in lots of new traffic to your website and improve your website rankings with the search engines.
2. PPC Advertising
While there have been many new forms of Internet marketing emerging in the last year or two, PPC advertising should remain a part of your core advertising strategy. Done right, it can offer one of the most efficient and effective forms of online marketing and can provide instant results. It should include image and text ads for major search engines as well as through popular social media sites.
3. Press Releases
Press releases distributed across the web as part of your Internet advertising strategy can also be incredibly effective, create a buzz, and get your business noticed. Using sites like PRWeb and PRNewsWire, you can benefit from the viral capabilities of the Internet and boost brand visibility.
While blogging is hardly new, it should not be overlooked as one of the best ways to drive masses of new traffic to your web assets and increase retention rates. When you look at the incredible volume a good blog can drive in, it is clear it should remain one of the most important elements of your online advertising strategy.
5. Email Marketing
A few years ago, email marketing suffered from overuse and lost a lot of its impact. But the cycle has come full circle now, and when done properly, it can prove to be one of the most inexpensive parts of your advertising strategy. With testing and incorporating links to social media and even video marketing, many companies are now seeing response rates between 10-50 percent compared with as little as 1-2 percent three to five years ago.
6. Mobile Marketing
Any company serious about being successful and staying ahead of the competition must be at least researching how it can incorporate mobile marketing into its overall advertising strategy. Mobile marketing will definitely be a differentiating factor between those who become leaders in their industries and those who fall by the wayside in the next couple of years.