In essence, call forwarding is the feature that enables incoming phone calls to be redirected to another phone or mobile device. Depending on the subscriber’s plan, the call can even be forwarded to another country. When you combine the benefits of using a toll free number with the features of call forwarding, customer satisfaction can increase dramatically. A plethora of benefits can be expected; among these are:
So you are aware of the huge advantages of having a toll free number for your business and the large impact it can have on maximizing marketing effectiveness. However, if you don't put it to good use by getting your toll free number out into the public's eye, then it isn't going to increase your advertising effectiveness as much as you expect. Your toll free or vanity numbers should be on everything you do from your business cards to website to letterhead. Below are a few specific examples of essential places to use your toll free numbers.
Direct marketing companies generate a lot of money from creating fancy ad campaigns for businesses. While that is all well and good, the challenge lies in actually measuring results. How much has your brand awareness increased since the campaign? And did you experience an increase in profitability during the campaign's timeframe? These questions are difficult to answer. In some cases, it takes months to analyze the customer response rates to television, radio, and direct mail advertisements.
