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800 Response and Infosurv recently commissioned a study that looked at the habits of 1,000 consumers when they were presented with an advertisement that contained a toll free number and a web address. They found that consumers were 45% more likely to remember the vanity toll free number of a company rather than its website. In one instance, a fictional ad for an auto dealer called Bayside Auto Sales presented a vanity toll free number of 800-new-auto and a website of baysideautosales.com. Respondents were 52% more likely to remember the vanity number over the website, even though the website reflected the exact company name of the auto dealer.