According to new statistics, 27 million companies are doing business in the U.S., with approximately 553,000 new businesses being filed each year. While only a percentage of these may be competing in your specific industry, that is still a lot of competition for your prospects' hard earned wages and profits. The one piece of crucial information involved in any marketing campaign, advertising message, or conversation with a potential prospect is your business phone number. What does your phone number say about you and your company? For those thinking it is "just a number," nothing could be further from the truth. No matter where you operate or with whom you do transactions, toll free numbers and vanity numbers have proven to make a huge impact on an enterprise's success or failure.
