Whether you are launching a new start-up or are expanding your already successful business, the name of the game is grabbing up as much market share from your competition as possible. The more market share you own, the less expensively you can market and operate fueling further expansion and growth. Using toll free numbers for your business phone lines can enable you easily and inexpensively to swipe chunks of the market from your competitors and take your business to the next level. How?
Become the #1 Brand
In many industries, there is still plenty of room to get your hands on a dominating vanity number for your business phone lines to position your company as the number one choice. Think 1-800-FLOWERS and 1-800-CONTACTS. Holding this title in your industry will make you stand out as the first and best choice to do business with, and it will make marketing and closing deals easy.
Mirror the Competition
In some industries, you may find the most generic versions of vanity numbers for your business phone lines are already being used, but that shouldn’t stop you from pulling in plenty of new customers. If this situation is the case in your business, you have two options. The first is to grab up toll free numbers that are very similar to your competition or are common incorrect dials by those trying to reach your competition. Doing so will also help you to piggy back off of their success and marketing budgets and gain new clients.
The second option is to take advantage of shared usage for your business phone lines. Shared usage allows you to get control of a premium vanity number for your industry specifically for certain geographic areas, even if others are using it somewhere else. It is extremely affordable and the positioning benefits are obvious.
Take Out One Niche at a Time
The wisest and most affordable way to take over your industry is to avoid going head to head for the pole position right away, and instead, use your business phone lines to take out and control one niche at a time. This niche could be a certain demographic group in your business or you could excel at one area like being faster or easier to deal with. This goal is easily accomplished by using targeted vanity numbers and forwarding them to your business phone lines.