800 Response and Infosurv recently commissioned a study that looked at the habits of 1,000 consumers when they were presented with an advertisement that contained a toll free number and a web address. They found that consumers were 45% more likely to remember the vanity toll free number of a company rather than its website. In one instance, a fictional ad for an auto dealer called Bayside Auto Sales presented a vanity toll free number of 800-new-auto and a website of baysideautosales.com. Respondents were 52% more likely to remember the vanity number over the website, even though the website reflected the exact company name of the auto dealer.
This study was carried out across multiple industries: automotive, home improvement, wireless,
education, and health care, using both visual and audio advertising.
Even though Vanity toll free numbers are becoming a little more difficult to create, it still makes good business sense to include them along with a website in advertising. And remember, this study applies to vanity toll free numbers only. The same statistics do not apply to digit-based toll free numbers. The meaning is clear: if you want to maximize leads, your business needs a vanity toll free number.
ShareThis
Comments
Nice Article!
Nice Article! Infosurv has released a new study that proves the benefits of vanity numbers in a business setting. The most surprising statistic for me was that the vanity number was over 45% more memorable than a URL, especially because of the prevalence of computers these days. It just goes to show you that you cannot rely on internet advertising alone to be successful and that you have to be have a balanced approach with many methods of advertising including a vanity number.
Post new comment