Radio ads go hand-in-hand with custom toll free numbers
Radio advertising accounts for just under 10 percent of all advertising dollars. It’s effective, universal, and mobile. That’s why many Custom Toll Free clients do direct response marketing over the air waves.
The folks at Radio Lounge USA are in the business of producing direct response ads for their clients. They advise companies to make the call to action clear and give listeners a URL or phone number that’s memorable.
“If you are driving users to a toll free number, make sure you are not advertising some random ten digits that are difficult to remember. Use vanity phone numbers,” is their advice.
Here are a few general tips for using radio advertising with your custom toll free number:
Know your audience. Pick stations and time slots that best match your audience demographics.
Repeat, repeat, repeat. Once you’ve chosen a particular time slot or show, stick with it. That guarantees enough repetition of your ad and your toll-free number with a particular audience (morning drive time, gardeners, talk show fans) that your information will be remembered.
Try “roadblocking.” The term “roadblocking” means running your ads on several stations during the same weeks. Businesstown.com explains why roadblocking can be highly effective.
You’ll also find some great advice for successful radio advertising here.
Tags: advertising, Businesstown.com, call to action, Custom Toll Free, direct response, Frugalmarketing.com, memorable, radio advertising, Radio Lounge USA, roadblocking, Smalltownmarketing.com, tips for radio, toll free numbers, vanity numbers, vanity phone numbers
July 7th, 2009 at 4:59 pm
Vanity 800 numbers are perfect for any advertising campaign, especially radio. Most radio advertisements are 30 seconds, and some even 15 seconds, which gives the advertiser very little to time to make its case to the consumer. Using a vanity number gives companies a unique number that is quick to communicate, and consumers will more easily remember it when they need your services, which means increased sales for your business.
January 7th, 2010 at 5:54 pm
Hello. Great job. I did not expect this on a Wednesday. This is a great story. Thanks!