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Mobile marketing may just have gotten easier for small businesses to master but how long will it last?
Microsoft just unveiled its new "Surface" tablet but whether it will really be a hit or not we'll have to wait. It has been kept out of analyst hands as much as possible throughout its development phases. A lot will also depend on Microsoft's ability to beef up its apps to compete with Apple and Play. However, while the tablet may really appeal to PC lovers, especially those looking for something a little sturdier than the iPad it has a lot of work to do to keep up with Apple and Facebook.
TechCrunch published a blog yesterday heralding the success of Facebook mobile marketing, pointing to new research which reportedly shows the social network's Sponsored Stories offer increased advertising effectiveness, being clicked thirteen times more and earning eleven times more than desktop ads. Of course while buzz about Facebook succeeding at mobile marketing is helping to drive its share price back up, it seems awfully convenient timing.
However, these figures pale in comparison to Facebook ads being acquired through third party platform Payvment, which claim to achieve 25% higher click through rates. Payvment has just launched a "one-click" Facebook ad service which enables small businesses to quickly choose products to advertise. It also auto populates ads for them and also points them to those most likely to be interested. Like any other affiliate marketing this is a great way for entrepreneurs to offset their marketing expenses and diversify revenues.
However, too many ads on mobile could definitely taint the iPhone/ Facebook experience and potentially turn off a lot of users or encourage them to stay logged out, rather than spend more time on it.
Plus, there will always be some things people need to or would rather pick up the phone to acquire which means there is still no real substitute for actively searching for and reserving the best business phone numbers.