Once you have acquired your new 800 number, you will want to get the word out and make your number available so it can start working for you. You will want all the major directories, especially those online, to list your business and your new 800 number. You will also want to make sure your number is not listed for any other businesses by performing reverse look ups as unwanted calls not only can cost you money but tie up your toll free lines and waste labor hours.

When opting to use paid ads in directories that include your 800 number, make it clear in the ad what your company offers so you only receive calls from your target market and ideal customers. This attention to detail will save you money, time, and aggravation. Before moving ahead with any such ads, give real thought to how your business is designed, where your customers come from, and whether it makes sense to take out paid advertisements in phone directories. For example, as an attorney or mortgage company, you will be up against hundreds of similar listings, so you need to target your ad to your niche market, and you may have to opt for a full page ad just to get noticed. Be sure to compare the cost of such advertising and the potential ROI with your other marketing channels.

Many marketing activities can bring in calls on your 800 numbers; however, you need to be putting your dollars to the best use possible to maximize marketing ROI. It is basic math and common sense. If you can generate more, higher quality leads from running pay-per-click campaigns or direct mail, then your marketing budget is best spent there. If you are unsure, run small tests with each; then evaluate and improve.