In the last few years, 800 numbers have rocketed from being solely the domain of huge corporations to mark their territory and of vanity toys for small and medium enterprises to becoming one of the most valuable and critical tools for businesses of all sizes around the world.

The branding benefits of 800 numbers are now widely publicized, and organizations of all types have recognized their power both to attract new prospects and minimize chargebacks. In fact, more recently vanity numbers have even been credited with being responsible for the incredible success of new enterprises in many industries that have used their 800 numbers to rocket their businesses to industry dominating status. This use not only includes flower delivery services and contact lenses but even new books.

Branding, publicity, efficient lines of communication and attracting masses of new prospects are all important for both new and established businesses. However, none of them are any use unless prospects are turning into closed deals and dollars. It doesn’t matter how much website traffic you can generate, how many incoming calls you can create from direct mail campaigns, or how great your products and services really are if no one is actually acquiring them.

Fortunately 800 numbers have also been shown dramatically to increase closing ratios, adding tangible benefits and bringing in real revenues. Toll free numbers can improve closing ratios in multiple ways. Using 800 numbers for testing before launching large campaigns enables organizations to hone their messages and target markets, increase advertising effectiveness and maximize marketing ROI. Getting the right message to the right prospects at the right time means that not only will your response rates be higher, but those who respond are those most ready and willing to acquire what you are offering. On top of this advantage, the credibility that great 800 numbers can add to your image instantly positions you as the best if not the only choice for meeting prospects' needs so they are left with almost no option but to work with you.

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