Now that you have your vanity toll free number, what should you be doing to get the most out of it? Remember, the whole point of a vanity toll free number is to make it easier for your potential customers to pick up the phone and give you a call. With this in mind, anything you can do to make it easier will still give you more benefit from this smart investment.

The first thing to keep in mind is that you want people to know your new number. After all, no matter how memorable it is or how much it makes people think of your product, your service, and your business, there's no way a person can call it if they've never heard of it. So get that number out there. Use it in all of your advertising. Put it in your email as a headline and a signature. Put it on your Facebook page. Tweet it to the multitudes. Display it prominently in your letterhead. If you use radio advertising, make sure every ad says it and repeats it more than once. If you use print ads, display your vanity toll free number in large type. If you use direct mail or other direct response, make the toll free number the response method of choice. If you put videos on YouTube, flash that number on the screen and sing it out (or at least say it). Whatever form your advertising takes, make your vanity toll free number the centerpiece of your marketing campaign.

Besides making sure your vanity toll free number is prominently displayed where your potential customers can find it and use it, there's one more thing you can do to get the most out of it, and that's to provide excellent service to every person who calls. Remember, the whole reason you are using a vanity toll free number is to increase the number of people calling, so it pays to be prepared to handle that increased volume.

Don't leave people on hold for long, or, even worse, transfer them to voice mail. If you need to hire more people to handle the volume of calls, do it! The best advertising for any business is always a satisfied customer. If someone calls your vanity toll free number and receives a prompt answer, cheerful service, great information, efficient filling of his order and, most important of all, a great product, he or she will tell others how great you are – and they'll give them your vanity toll free number in doing so.