Many companies delude themselves into thinking they are getting “good value” from their current Internet advertising initiatives. But is that really the case? There are many things to look into – the most basic of which is the conversion rate. The conversion is not only translated into actual revenue, but it actually depends on the goal of the website. For example, conversion can come in the form of leads, subscriptions, sales, and even referrals.

Internet advertising is also linked to pay-per-click (PPC) advertising. There are three main players in this industry including Google Adwords, Microsoft Ad Center, and Yahoo! Search Marketing. Let’s look deeper into these options below:

Google Adwords – The value of your money depends on the “quality score” of your ad groupings. Since Google is the most dominant search engine among English-speaking countries, ads can gain maximum exposure through this medium. But take note that popular keywords here can cost heaps so choose carefully.

Microsoft Ad Center – This site gets a decent amount of users. Because there is less competition, you can get more targeted clicks from your Internet advertising campaign here. The interface has limited features, but overall, it provides good value for your money.

Yahoo! Search Marketing – Although Yahoo! certainly doesn’t get as much traffic as Google, Internet advertising here can still contribute to your bottom line. The tool provides in-depth keyword reports, but the minimum bid is quite high. Conduct thorough testing first before going full blast with your campaign.