There are many forms of direct marketing for small and medium sized businesses to take advantage of today, all of which can see higher response rates and closing ratios when combined with toll free numbers.

TV & Radio Commercials
While the future advertising effectiveness of TV and radio may be in doubt by some, there is no question that it continues to be used with great results by those who recognize the branding benefits and use premium vanity numbers in their campaigns.

Direct Mail
Direct mail is perhaps one of the oldest forms of direct marketing, yet despite the emergence and popularity of Internet marketing today, it still remains one of the most effective when done right. With the tracking and metrics that toll free numbers provide they make the perfect tool for realizing the maximum marketing ROI from direct mail.

Telemarketing
Despite the burden of new regulations and the fact that a good portion of the population is opting out of having a home phone number, telemarketing can still be an effective form of direct marketing. However, business owners will often find it productive when calling on warm leads.

Outdoor Display Advertising
This type of direct marketing can include signs, billboards, bench ads, bus advertisements and more. Consumers can take in your message and contact details in seconds. It is clear that they will be highly ineffective without the incorporation of a great vanity number.

Email Marketing
Even though social media may be grabbing a lot of the attention these days, email campaigns are still one of the top performing types of direct marketing. Results can vary widely, but those who take the time to test and create subject lines are pulling in more responses than ever before.

PPC Advertising
PPC advertising continues to be one of the most controversial forms of direct marketing. It can be frustrating for those who attempt it on a small scale without the right guidance. However, at the same time others using toll free numbers in their domain names and who are involved in the most profitable affiliate marketing programs are making a killing with it.