The purpose of call tracking is to understand why customers are calling you, what they are looking for, and how you can strengthen your marketing message. Whether or not your business relies on the use of phone calls and call tracking, phone calls matter. There are still many businesses today that process their orders through phone calls at a higher volume than through a website.
As much as an attractive website design displaying all your awesome features is necessary, so is accessibility. So how can you get a few more calls, a few more sales, and a few more indicators for your call tracking services?
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National Small Business Week 2013 kicks off next month with an SBA event in Seattle, WA, but there’s no reason why business owners have to wait for events like this to find fresh ideas and strategies for marketing and driving in more revenues.
Here are seven fast and easy ways to gain more brand visibility, make valuable connections, and bring in more dollars right away…
1. KnowEm
Knowem.com empowers small businesses by launching them onto hundreds of social platforms without all the hassle. You provide them your company name and branding, and they’ll set up your profile creating hundreds of new in bound links, networks, and connections.
2. Network
Look around you, they are out there. You may see them on the streets, grazing the top folds of billboards or on the back pages of newspapers. We see toll free numbers all the time, whether on that said billboard, in a newspaper or magazine, on a bus, or even worn on a t-shirt. Toll free numbers have become a staple for advertising.
It’s the perfect way to say: “Hey, give us a call, on us. We’re waiting.”
Spirit Airlines hit the news this week announcing it will begin charging for customer support phone calls. Could this be the beginning of the end for the discount airline brand? How do they compare to those businesses that are embracing toll free numbers?
The L.A. Times reports Spirit now has over 70 add-on fees for passengers. The latest move follows on from the outrageous $100 carry on fiasco, and now charges customers to call for assistance and information. The stock obviously saw a sharp dip in trading after the news hit this week.
While the pressure may be on to compete, repeated business lessons have proven that taking away from customers, downgrading customer service, and a lack of transparency, racing to the bottom of the market in price-wars is a losing game.
Being memorable is what makes a vanity toll free number work best for your business. The quality of having your name and services in the thoughts of customers that need you is a benefit that extends beyond measure.
Sometimes the best toll free numbers that make an impact on the market and in the memories of callers are thought of in just a snap. So to showcase this we’ve decided to build up some buzz on our Facebook following by offering a chance to win $10 towards Starbucks.
The free toll phone numbers was an explosive ideas and the first people to embrace that saw unprecedented levels of business growth. The same could happen to your business but first you have to choose your vanity numbers with care. Vanity numbers give your business a strong marketing presence, identity, and a professional appearance.
Simplicity
Vanity phone numbers should be all about simplicity; they should be as easy to remember as possible. Remember it is important to invest time and money in setting up a good number upfront as it is the gateway to your business. Since you need a phone number anyway, why not put forth the effort to make this one the best?
The importance of having a reputable and unique brand for your small business brand goes without saying. A reputable brand is directly tied to your marketing efforts and advertising effectiveness and how customers and potential customers view your business.
Some of the larger brands, such as Apple, may encounter some difficulty in the near future with their brand. Apple may still be in the news as always, but not for customer opinions may have changed. Customers may be losing interest in what the large tech company’s new gadgets.
Mashable’s breakdown of the latest earnings report covered what they called “4 Big Red Flags”:
1. Profit decline
2. Poor outlook
3. Nothing new
Branding is an essential element to any marketing strategy. A great brand can go above and beyond its call to action and connect a message to a consumer within seconds. Furthermore, a well-defined brand can connect and create an instant product following. When associating a vanity toll free number to a brand, or making a new brand entirely—both of which are perfectly acceptable—there are a variety of factors to consider. Next you should consider whether or not your brand is easy to spell, easy to remember, and most of all able to convey a direct message.
When sorting out prospects for a toll free vanity number spelling, you have to first figure out what you want. For the best results in accessibility and increasing name and brand recognition, the spelling must embrace your business. Choosing something that emphasizes what you provide in seven simple alphanumerical characters can go a lot farther than a vague spelling.
Can a toll free number really boost your website traffic? If so how can you capitalize on your toll free numbers and use them to drive more prospects, leads, and revenue through your online storefront?
There are at least four ways a toll free number can help to generate Internet traffic, boost the results of current online marketing efforts and improve loyalty and repeat business…
