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It is amazing that even today with almost every company online that when it comes to business marketing, web analytics are still so under used. This isn’t even just an issue with those new to business marketing on the web, it is even rampant among those calling themselves Internet marketing experts and business marketing coaches. Why?
True, many of those just beginning online business marketing may not be aware of the access they have to web analytics or exactly how to use them. Though this really isn’t an excuse. Analytics and metrics are used in every type of business marketing today and if you aren’t watching the numbers you probably won’t be in business for very long. Web analytics for both your website and social media marketing as well as other forms of online business marketing are readily available at your finger tips so there is no reason for you not to be paying attention to them unless you really want to fail.
Other business owners and managers simply ignore their online business marketing analytics out of sheer laziness or because they just don’t feel that it is their thing. Entrepreneurs believe their success relies on the momentum of constant movement and taking action, not pouring over figures. However, they could see so much better results so much faster if only they paid attention to their web analytics. It doesn’t even take that long, even a few minutes a week can show you what is working, what is not and enable to tweak your campaigns for incredible results. This is the secret to truly maximizing your marketing ROI
Even if you don’t need the extra money in the bank that comes from better business marketing you will soon find that if you are not demanding the highest ROI you will be losing market share quickly, and if you don’t need the cash then give it to a worthwhile cause that does.
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