Amazon is rumored to be planning its own iPhone rival potentially boosting Android market share much to the delight of Google addicted entrepreneurs.

Following on from the huge success of the Kindle Fire sources are leaking a variety of details about a potential iPhone rival from the world's number one online bookstore, including working with iPhone maker Foxconn.

This could be a huge hit and kick to the shins of Apple just as it looked like the iPhone was to hold the worldwide monopoly on the smartphone market. The iPhone might be cool, but for some its huge popularity is exactly what makes it unattractive, plus of course pushing business users to abandon their love affair with Google apps.

Apple has been working hard to get iPhones into the hands of everyone on the planet with new collaborations with Facebook, Virgin, and now offering Google Chrome. However, Android is still more popular than ever in some countries as seen by the Samsung Galaxy S3 outselling the iPhone in the UK in June.

Analysts also predict that Amazon could do incredibly well by selling its iPhone rival at a loss in order to capture market share. At an estimated $150 to $170 to make, according to Citigroup that could enable Amazon to far under cut the price of the iPhone, while still winning out over time by locking in prospects for book sales, apps and mobile advertising.

This is a classic Disney style expansion strategy which has already worked well on the backend with Amazon's CreateSpace for publishers. However, the ultimate success of a new phone in the market could rely on speed and data plans.

The real lessons for entrepreneurs and business owners here is the power of continuity marketing, looking for ways to grow your operations to capture more of the front and back end and again, how no one can afford to underestimate the importance of mobile marketing.