It seems like all the focus is on Internet marketing these days. Online marketing is great but using the following offline marketing ideas and toll free numbers can help you differentiate your business and capitalize on high return channels which are increasingly being ignored by your competitors.

1. Direct Mail
As more businesses focus on Internet marketing direct mail is becoming more and more effective. However, maximizing your marketing ROI from your direct mail is even easier when you use toll free numbers. Not only will they add credibility to your mail pieces but can be used for split testing so that you can hone everything from your packaging to your copy until it is perfected.

2. Signs
All types of sign marketing is becoming much more affordable. From billboards to bench ads and yard signs you can get a lot more for your money today than a few years ago. Using toll free numbers on your advertising can make all the difference in prospects being able to remember your contact information. Even better toll free numbers can provide call capture capability so that you can capture the number of all callers and potential customers even if they don 't leave a message.

3. Radio
Nothing can quite drill your message and brand into the minds of your target consumers like radio. Despite the rise of the web and YouTube, people still love listening to the radio in their cars. Armed with a great vanity number your brand name can become as memorable as your prospect 's favorite songs.

4. Call Forwarding
Toll free number call forwarding can boost the advertising effectiveness of all your online and offline marketing channels. By tapping into the many call forwarding and routing options available you never have to worry about missing a lead and can provide 24/7 customer service.

5. Become The Local Expert
Writing press releases for local news publications can be a great way to position your business as the go to solutions provider in your area. Obtaining a new toll free number which can be dedicated to solving a hot local issue will help you get the coverage you crave and ensure that your piece generates real leads.