1. Streamline Your Funnel
Having endless pages of content on your website can be very informative and great for SEO and allowing third party ads can help offset the cost of your own online marketing. However, this can all take away from your advertising effectiveness. Reduce your options on each page, provide tailored content so that visitors get enough information to make decision but focus on sliding them quickly through your funnel.

2. Toll Free Numbers
The power of toll free numbers is definitely not to be underestimated. Time and time again they have proven to increase response rate and closing ratios for online marketing. Placing your toll free number prominently on your web assets not only adds immediate credibility but makes it simple for those who are ready to act to just pick up the phone and transact business with you. Equally important, toll free numbers can reduce charge backs by up to 50%, making sure that you get to keep the money you bring in.

3. Video Testimonials
Old style, written testimonials are so often made up these days that they can often do more harm to your website conversions than good, unless they are from big brand names. On the other hand video testimonials can be incredibly powerful for adding credibility and inspiring those who come into contact with your online marketing to take action.

4. Reducing Shopping Cart Abandonment
Attracting traffic with your online marketing and getting them to your shopping cart is one thing but if you pay attention to your metrics you will probably find that you are losing a lot of prospects at checkout. Reduce shopping cart abandonment by reducing shipping options and offering live chat as well as capturing contact information early so that you can reel them back in.

5. Improve Your Opt-In Capture
Unfortunately not everyone will be ready or have the time to acquire what you are offering the first time they click through from your online marketing to your web assets. Maximize these golden opportunities by increasing the likelihood they will join your opt-in list by placing your attractive opt-in form above the fold, locking your Facebook content until liked and using targeted landing pages.