1. Focused Marketing Campaigns
If you are working on a tight budget, it is often much wiser to focus your marketing on fewer channels instead of spreading yourself too thin. This will ensure maximum advertising effectiveness. Once you have tested and perfected one channel you can then put it on autopilot and move onto the next.

2. LinkedIn
Social media should definitely be a priority and will give you more for your money, though you will currently find that LinkedIn is perhaps the best choice for advertising effectiveness and generating leads quickly. It can not only produce B2C and B2B leads but can help you connect with new strategic partners who may be great choices for joint marketing ventures so that you can maximize your reach without needing extra capital.

3. Toll Free Numbers
If you are working with limited resources you need to ensure that you are maximizing marketing ROI at every moment. By using toll free numbers in all of your campaigns you can be sure that you are positioned to realize the highest possible response rates and closing ratios as well as ingraining your brand and business phone number in the mind of prospects even if they do not act immediately.

4. Investing In Multipurpose Marketing Tools
Besides increasing the advertising effectiveness of individual campaigns you will also find your resources go a lot further if you focus on only investing in marketing which can be used in multiple channels or has more than one use. For example, creating content which can be re-purposed and used for blogs, articles, emails and social media.

5. Affiliates
Instead of doing all the front line marketing yourself you will find recruiting affiliate marketing partners can exponentially build a massive network of marketers who promote for you. Maximize advertising effectiveness by creating marketing materials yourself and providing them to your affiliates to make it simple for them to actively promote you.