You have heard again and again that toll free numbers are crucial business tools and can have an incredible positive impact on your advertising effectiveness. Well, here is the proof in numbers from several studies to back it up.

• Over half of all long distance calls in America are toll free.
• 90% of those polled in the U.S. said that they use toll free numbers.
• Over 30% of Americans estimate making 60 plus calls to freephone numbers a year.
• 58% of all magazine ads utilize toll free numbers, 82% of them are 800 numbers. 84% of Internet users say they search online before acquiring something via a toll free call.
• Print ads using 800 numbers have been shown to outperform local number ads 6 to 1.
• Phone customers spend more money 95% of the time versus in store.
• Studies show 30% more orders from ads with 800 numbers.
• Organizations involved in fund raising have found a 25% increase in response rates by adding 800 numbers to print marketing.
• At least 24% of TV commercials use toll free numbers, 91% use 800 prefixes and 57% use vanity numbers.
• When JEEP began using an 800 vanity number they found 50% of leads converted to sales, more than before.
• In radio ads vanity numbers brought in 14 times more calls compared with numeric 800 numbers.
• Companies have found toll free numbers reduce returns and charge-backs by up to 50%.

Still not convinced that you need to be using toll free numbers? Just look at the leading organizations in your industry, are they using toll free numbers? Don’t worry if you don’t want to use 800 or vanity numbers your competition will be glad to take your customers. Just call their 800 number and ask them, you know what it is right!