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A/B testing exists in almost every facet of everyday life. Maybe you wear a different hat, scarf or blouse to see if a blind date goes differently. Maybe Pepsi wants to see if they can sell more cans rocking their 1970’s-1990’s look. Maybe a certain baseball or basketball team wants to see if they can win more wearing their throwback uniforms from decades past.
First there was the toll free number bubble. Instead of waiting on a customer service line or writing a letter to a business you had a concern or inquiry with—whichever would take the shortest amount of time—you could take a number on a business card and dial up the company at your own convenience as well as theirs. Businesses became more accessible, and with the deregulation of the 800 number, toll free service providers began to blossom and assist.
So you've just acquired a new vanity number. Congratulations! However, which of your marketing pieces are you going to feature your number on? The answer is definitely all of them! You should have at least one main constant toll free number that is displayed on all of your communications. Consistency is key.
1. 2011 ERA D2C Convention
The Electronic Retailing Association is hosting its Direct-to-Consumer Marketing convention from September 13th through 15th in Las Vegas. This is a great opportunity to get out, discover the newest technologies, meet world class production companies and get tips on improving your direct response marketing campaigns.
Next week,, Custom Toll Free will be attending the Dreamforce Convention 2011 held in California.
The first Dreamforce 2011 convention will be held in San Francisco, California beginning August 30th through September 2nd. This convention, put on by SalesForce, is said to be “the cloud computing industry event of the year”. This particular convention will show how to use social media and networking to boost business.
Stay tuned for some future blog posts on this convention!
Competition between businesses within the same niche is growing stiff every day. With the recent economic turmoil we are experiencing almost every company need to find a way to keep up with an effective marketing strategy in order to remain afloat and profitable despite of the hard times.
It is amazing that even today with almost every company online that when it comes to business marketing, web analytics are still so under used. This isn’t even just an issue with those new to business marketing on the web, it is even rampant among those calling themselves Internet marketing experts and business marketing coaches. Why?
True, many of those just beginning online business marketing may not be aware of the access they have to web analytics or exactly how to use them. Though this really isn’t an excuse. Analytics and metrics are used in every type of business marketing today and if you aren’t watching the numbers you probably won’t be in business for very long. Web analytics for both your website and social media marketing as well as other forms of online business marketing are readily available at your finger tips so there is no reason for you not to be paying attention to them unless you really want to fail.
Other business owners and managers simply ignore their online business marketing analytics out of sheer laziness or because they just don’t feel that it is their thing. Entrepreneurs believe their success relies on the momentum of constant movement and taking action, not pouring over figures. However, they could see so much better results so much faster if only they paid attention to their web analytics. It doesn’t even take that long, even a few minutes a week can show you what is working, what is not and enable to tweak your campaigns for incredible results. This is the secret to truly maximizing your marketing ROI
Even if you don’t need the extra money in the bank that comes from better business marketing you will soon find that if you are not demanding the highest ROI you will be losing market share quickly, and if you don’t need the cash then give it to a worthwhile cause that does.
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