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Testing before you launch any advertising campaign is essential, and it is especially essential for PPC advertising. In fact, PPC advertising is ideal for testing the viability of the launch of almost all new services and products even if you intend to branch out into other forms of marketing later.
So how should you be testing your PPC advertising? PPC advertising systems like Google Adwords let you find ideal keywords in seconds. However, the real testing is what you put together for your text and image ads. Start by using at least three to four variations of your ad. For text ads, you should be testing your headline, ad copy, and even your Internet domain name. Note that you can use several web domain names, and if you haven’t yet acquired a domain name that includes your toll free vanity number, you may find that having one offers much more volume. When it comes to PPC advertising with image ads, you can also try out different shapes and sizes from animated squares to static or flash banner ads. Try testing different colors in addition to the items above.
A good place to start before even trying to create your PPC ads is to look at other ads that come up for your search terms and see which ones you think are most attractive for customers and how you can differentiate yourself from the competition. You can easily create your own ads in a few minutes in almost any PPC advertising platform, whether it is Google, Yahoo, YouTube, or Facebook advertising, or you can use inexpensive programs like Banner Designer Pro for ads you can use anywhere on the web. Or if you are working with an established company that offers an affiliate program, you may find they have winning ads already created for you to use. You can even take a lesson from one New York Times best selling author and hold a competition that involves having others send your their ad ideas in exchange for providing some sort of free marketing back to the person or company that comes up with your best performing ad. Run your ads for a week, axe the ones that are not producing, and replace them with new ideas. Keep repeating until you have an arsenal of extremely powerful and productive ads that produce big results.
Do you need affiliate software to make money online? Technically, you could operate some type of an affiliate program without affiliate software, although it would be rudimentary at best. In short, trying to run an online affiliate marketing program without using some type of affiliate software just wouldn’t make sense. The purpose of affiliate software is to provide tracking and reporting of actions that trigger commissions at a minimum. So without a system, you will, at best, be burning through masses of man hours to make sense of things and will have a hard time keeping track of payouts and earnings.
If you are just starting out, there are discount types of affiliate software that can do the basics for you that you can find for just a few hundred dollars. However, if you really want to make serious money online and build a sizable group of affiliates who actually produce revenues for you, then it is best to tap into large and established affiliate marketing networks and platforms like Commission Junction that host affiliate software and do all of the hard work for you. Promoting your products or services through affiliate software giants like Commission Junction also offers instant credibility and separates your company as a trustworthy and established organization that can be relied on and is in the same league as companies like Dell, Ring Central, and Newsweek.
The idea of starting an affiliate network is to work smarter rather than harder. So why would you want to put in all of the effort to try and put together an affiliate marketing network without doing it right? Good affiliate marketing programs can definitely produce large revenues and take your enterprise to the next level. However, if done haphazardly without effective affiliate software, you can find that you are spending your time running in circles without a dime to show for it.
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How effective are you on the World Wide Web? Are you getting a maximum return on investment? If you think there is room for improvement, take action today. It is important to measure your advertising campaigns' effectiveness. That's the only way to find out if you’re really getting value for your money.
To measure effectiveness, the first question to ask is, "What is the goal of my website?" Most websites have one of the following goals: generate leads, improve sales, provide information, and improve brand recall. Once you have goals in place, it is easier to measure how effective you are in meeting those goals.
Some general ways exist to track the effectiveness of your Internet advertising campaigns. For example, by simply comparing the pre-advertising and post-advertising traffic, you will get an overview of the campaign's results. Aside from comparing the site traffic numbers, look into your sales figures as well.
If you're into pay-per-click advertising (PPC), some factors you need to measure include the click-through rate, relevance of your ads, and return on investment. These statistics are easy to see on the control panel of your PPC account. In Google Adwords, for example, detailed metrics can be viewed.
The importance of measuring Internet advertising effectiveness cannot be denied. The only question is: How in-depth do you want to go in your analysis? Whatever you decide, many tools are available to help.
Are you analyzing marketing strategy metrics to improve the quality of your website? If not, then it's time to start now. There are key metrics you need to look into and study. It is important to have an in-depth understanding about your customers in order to gain time and a competitive edge in today's marketplace.
Some important marketing strategy metrics that deserve your attention include the following:
Website Visits: Consider those statistics by day, week, month, and year. These will give you an idea about when your peak season is and what time of day visitors usually go to your site.
Besides all the facts stated above, it is crucial to study marketing metrics to determine how effective your campaign is toward fulfilling your company's goal.
We all know that trading man hours for dollars is not really the way to make a living. It is not only an extremely risky way to live when you consider the limits on your time and the possibility of becoming physically unable to continue, but it does not enable you to enjoy significant wealth or the lifestyle you dream of having. Some choose to open their own businesses to take the next step, but unless you do it right, you can just as easily find that you are a slave to your own business and you will work more hours per week than ever before.
However, ways exist to make money online that enable you to put your income on auto pilot so you are able to spend your time focusing on the things you really love and enjoy doing while your income keeps rolling in. You can do this by setting up expansive and complicated business models to make money online using toll free numbers, remote workers, and various Internet advertising programs and channels. Nothing is wrong with this. Provided that you have great managers and bookkeeping, you can travel and explore the world with your income on auto pilot and just check in a couple of hours a week to deal with major issues or make adjustments to your system.
Unfortunately, this situation can be time consuming to set up and will take a little while to perfect as you test out employees and strive to maximize your marketing ROI. Other ways to make money online are not as complicated or complex to run. Joining a quality affiliate marketing program, which allows you to partner up with established and respected companies that have already perfected their systems, is a great way to make money online and set your income on auto pilot. Then you will be able to harness the power of great products and services that have already created a demand as well as being able to tap into proven marketing strategies that are already being used to make money online. This situation also means less expense and set-up time, thereby shortening your cash flow cycle and offering the best possible return on investment.
A huge explosion of marketing online has occurred across almost every industry in the last few years. This growth in marketing online has not only been due to advances in technology but also out of a need to expand into new markets, lower costs, and for individuals to launch their own businesses since the downturn in the economy. Unfortunately, as with any industry that booms, it also means that marketing online has increasingly become the new favorite haunt of fraudsters - well, in addition to the banking and foreclosure industry of course.
This situation applies both to scam companies selling a variety of services and products as well as companies offering marketing online, including SEO marketing online, website design, toll free numbers, and social media marketing online. Why? Certainly the current economic situation has made many people more desperate than ever before, and they are doing things to others they would have never previously dreamed of doing. However, many of the other fraudsters now jumping into marketing online are those who have been chased out of the stock market, car sales, and the mortgage industry. They are just looking for the next hot thing that is selling quickly and will allow them to take advantage of people - marketing online offers them that.
Another reason marketing online is so popular with fraudsters is that it is very hard to track them down. Anyone can now throw together a scam company in a couple of hours on the Internet, complete with a new Internet domain name and website. This process is even easier for those based outside of the U.S. Really, nothing can be done in most cases if you are scammed by fraudsters operating out of remote foreign countries. Even if they can be tracked down, the expense is just too much for law enforcement.
So what can you do to protect yourself from scams involving marketing online? Educate yourself a little. You don’t have to become an expert at marketing online, but you should look around and get an idea of what actually works and what doesn’t so you can recognize most scams when you see them. Next, take a couple of minutes to research companies before you send them your money. How long have they been in business? Of course, new businesses are necessary to grow in new directions, but it is certainly much wiser to go with a company marketing online that has been around for over ten years. At a minimum, make sure a company's website has real contact information posted, not just a web form. Look for an actual contact name, physical address, and business phone number.
Social media marketing is probably the biggest thing to hit the Internet since the search engines. But like any form of marketing, there are bound to be "No No’s" that can destroy your strategy and even your reputation in social media. It is important to be aware of these before you make the same mistakes! Some things readers and customers won't forgive you for include:
Using Misleading Headlines and Images – A great headline can certainly attract traffic. But it is quality content that will make people stay. Make sure your headline or image is always related to your content and the business in general. If it isn't, then all your social media efforts are just wasted.
Another common SMM mistake that’s committed by even the most experienced marketers is targeting only one social network. Sure, it is definitely important to concentrate more on sites that actually deliver. But by doing so, you are ignoring other sites' potential. Keep a noticeable presence, at the very least, on other sites so you can take advantage of their social media marketing opportunities as they become available.
Pay-per-click (PPC) advertising is otherwise known as Search Engine Marketing (SEM). Basically, this advertising method involves paying a certain amount to appear on the search engine results page. Unlike SEO, this strategy provides quick results. When implemented properly, it is possible to generate thousands of click-throughs within a short timeframe.
Early in your PPC efforts, it is important to recognize that success in PPC advertising lies in your effective choice of keywords and ad copy. The key to determining a response rate is to start small and to experiment. Identify the ads as well as ad groups that provide the best results; eliminate those that generate poor response rates. This analysis will help you to maximize the return on your investment. Another important consideration in PPC advertising is the “Quality Score.” Once you become more familiar with this advertising method, you’re bound to hear this term over and over again because quality score will determine whether your ad will be displayed prominently on the search engine results page (SERP).
Remember that in PPC advertising, not everything comes down to money. The business model used by search engines relies on delivering relevant results to searchers. So while sites like Google would definitely love your ad money, their long-term feasibility depends on their ability to display quality advertising. If you intend to become successful in PPC advertising, improving your quality score should be your focus.
Without a doubt, the current economic environment requires businesses to be more careful with and more demanding of their marketing budgets than ever before. If you want your company to survive and prosper, you must maximize your business marketing return-on-investment. So how do you calculate your business marketing ROI? What factors are the most important?
Most forms of advertising and lead generation are invested in terms of how many pieces or leads you receive for your money. For direct mail, it is how many pieces you send out; for pay-per-click, it is the number of prospects that click through to your site, and for Internet leads, it is how many actual leads you receive. When calculating expected business marketing ROI from an advertising campaign, it is important to recognize the difference between leads and revenues. It really does not matter how many leads or calls you get on your toll free numbers if none of them are converting into actual customers. In fact, too many contacts not following through will actually begin to cost you more money. While most lead generation companies will shy away from giving you any hard figures on what you can expect in actual closing ratios, the prospective close ratio is still the most important figure when calculating business marketing ROI. However, smart marketing companies and lead generators, who offer direct marketing like direct mail and use toll free numbers for tracking, should be able to show you real numbers from what similar campaigns have generated in actual prospects and incoming calls. These historic results help close the gap between your marketing pieces and actual business marketing ROI, but in the end, it still comes down to your staff to ensure conversion.
When calculating business marketing ROI, what you really need to look at is cost-per-action. In other words, what is it really costing for each new client and each dollar in revenues? Compare these numbers to your other advertising options; then strive to achieve the lowest cost-per-action possible and hone your campaigns to maximize business marketing ROI. This strategy includes doing a better job of targeting your ideal customers and improving the conversion capability of your phone staff or website.
Many benefits can result from obtaining overseas Internet domain names. We all know the huge benefits of having multiple web domain names. Having multiple Internet domain names can both ensure no customers are lost by incorrectly typing in your domain name while searching for you, and it can prevent other competitors from trying to piggy back off of your marketing budget and branding. You can have all the domain names forwarded to one site or you can use separate squeeze pages on your different Internet domain names in order to reach different niche markets and improve your websites' rankings with the search engines with links between your sites. Those of you reaching out specifically to tap foreign markets will find that overseas Internet domain names can be a huge help in boosting your website's credibility and conversion capability. People like to acquire products and services from companies that appear closer or local to them.
So how do you get an overseas Internet domain name? You must watch out for small scam operations that advertise these types of Internet domain names. However, the leading U.S. companies that provide web domain search and negotiation services also provide overseas Internet domain names including .uk and .eu domain names. However, you will find that in many cases you will need to have a business address registered in the country or region where you choose to have an Internet domain name. This process is much easier than you think and does not require you to lease expensive office space. Like in the U.S., you will find most countries have executive business centers and mail box stores that can provide you with a premium local address very inexpensively and can forward your mail to wherever you choose. These locations, besides being used for your Internet domain name registrations, can often also offer receptionist services and even provide meeting spaces on an as needed basis. So take a look at your operation to determine in which other countries you could be gaining bigger revenues and profit margins by utilizing overseas Internet domain names. Then get started on your overseas expansion.