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The Internet is indispensable in today’s world. It allows people to do things which they were previously unable to. People can shop, pay bills, research and look up companies or businesses online. The Internet is like an online directory where people can get the things they want and the information they need. But in creating a website, businesses should make sure that they choose the most appropriate web domain name.
This week we saw John McCain and John Kerry introduce a new U.S. privacy bill aimed at protecting consumer data, particularly when it comes to the Internet. So does this spell the end of online advertising?
There is no question that consumers are at risk with so much of their data floating around the web. Security breaches mean big problems and open individuals up to identity theft and being targeted by scams. This new privacy bill aims to scale back the sensitive information collected by corporations to only what is necessary for a particular transaction and demands new disclosures on why certain data is being collected, who it may be shared with and how it will be safeguarded. As well of course as giving the option to opt out.
Many advertisers and retail associations are not happy to say the least. They point out that this proposed bill gives the FTC too much power in enabling them to draft the bill and that it will equally harm brick and mortar businesses as well. Businesses worry that the ‘shopping experience’ could be seriously tarnished by the need to give out excessive privacy notices at the point of sale.
The Direct Marketing Association has also weighed in, highlighting the fact that this is probably not the best time for harsher new regulations and restrictions just as the economy is trying to find a strong foothold again. If it became too restrictive and seriously affected online advertising which has perhaps become the saviour of the economy between job creation, retail sales and higher profit margins, we could find ourselves plunged back into an extended depression, with no light at the end of the tunnel.
Perhaps the one plus is a lack of a ‘Do Not Track’ mandate for online advertising in this bill which could put the breaks on many advances in Web 3.0 and means millions of dollars wasted, and a stall in the new trend towards a more interactive experience for the customer.
The truth about privacy is that we are all at risk everyday. All it takes is a desperate bank teller to clear out your bank account or sell your information. Plus perhaps the biggest danger comes from the credit reporting agencies who freely sell our private information everyday. May be this should be the first point of attack for those worried about consumer safety.
So is it the end of online advertising yet? Not by a long shot. Could a tough bill make it harder for U.S. companies? Absolutely. However with globalization everything we don’t like will just go on from offshore locations and feed foreign economies while the U.S. sinks even further.
Local search online advertising is a great addition to your marketing mix. However online Yellow Page type advertising alone probably won’t drive in all the traffic that you are looking for by itself.
The experts who are really making millions a year on the web, some of whom are even making over a million a month are finally coming out and telling us that while free social media marketing is incredibly powerful, it is paid online advertising programs that are really providing the consistent, high volume of traffic they require.
Though regardless of which types of online advertising that you are utilizing, your ROI and your ultimate success will to a great degree depend upon your targeting. This includes various demographics including age, income, sex, interests and of course geographic location. These are options easily taken advantage of when using Google Adwords or paid Facebook and YouTube advertising. The more targeted your online advertising, the better your advertising effectiveness, the higher your response ratios and the higher your conversion rates will be. So it is safe to say that laser targeting means maximizing your marketing ROI and the best value for your money.
Some may argue that paid advertising is foolish when there are free options out there. However, those options usually end up also taking a chunk out of your budget in one way or another, whether it is content creation to do it on the scale you need or personal time invested.
Also remember that it is not just the online advertising channels that you use that determines your return, but how well you use them. You must be constantly testing and improving your online advertising campaigns with toll free numbers, better content and scripts for your call center agents.
A lot of marketers put a lot of focus on launching an Internet advertising campaign. But when it comes to gauging results, they have no concrete plan. This is one of the biggest mistakes you can ever make in advertising. Fortunately, there are a lot of tools that are available for free or at a minimal price. One of the most highly-rated tools is Google Analytics which is available to anyone who signs up for an account.
By plugging this into your website, you’ll get in-depth information on traffic, visitor behavior, and conversion rates for an effective advertising campaign. The data can be further segmented according to your preferences including traffic sources (referring websites) and geographical data among others. So before you launch any new advertising strategy, make sure to put analytical tools on your website. It can track the effectiveness of the campaign and provide you with solid data. Aside from measuring the increase in the traffic, you can also analyze conversions. Some examples of these include:
Completed sign-up forms
Purchases from your e-commerce website
Clicks on your contact form or email address
Subscription to Newsletter
As you can see, simple analytics tool can provide a minefield of data which you can use to have an effective advertising strategy.
Cloud computing and cloud services are not just fancy buzzwords being thrown around the business world today. They are rapidly becoming used by a huge number of businesses looking for more affordable and flexible ways of doing business.
A recent study on cloud computing services by Microsoft shows that 29% of those small and medium sized businesses surveyed are already using one or more cloud computing services with 39% expected to be investing in one or more cloud services in the next three years. However with the huge surge in new online businesses being launched everyday you can bet the real figures are even higher than that, especially when you take into consideration those currently testing out free versions of various cloud services. The study also showed that many companies will be using multiple cloud computing solutions, with 56% of companies with 51 to 250 staff members or more expecting to use an average of around four cloud services for their organizations. This will give them the complete ability to move their entire operations into the cloud computing world should they choose to.
The most common cloud computing solutions today center around CRM and project management for virtual collaboration. However many businesses are overlooking the importance of their business phone numbers and how they will operate as they are absorbed into the cloud. Moving your business to a virtual platform or at least developing a hybrid business model is absolutely essential for survival and success in the coming years and to be able to remain competitive. However, it certainly does not make sense to improve part of your operations while sacrificing your front end marketing or still being tied to expensive brick and mortar offices because of your business phone lines.
By acquiring toll free numbers and having them managed by the best Independent RespOrgs you will be able to completely free your enterprise for the ultimate flexibility, while simultaneously streamlining your business processes and maximizing marketing ROI. In fact obtaining winning toll free numbers and harnessing the power of the latest routing and forwarding features for your business phone numbers should be any organization’s first step into cloud computing.
Image Credit: © Saniphoto | Dreamstime.com
It is no secret that the major news media and print advertising is already suffering greatly from the surge in Internet usage and online advertising. However, discount online advertising is also destroying online industry as a whole.
In a way it is similar to the bubbles of the past in other industries like real estate and the stock market. Deeper discounted online advertising services are constantly being announced which in once sense benefits some consumers and businesses who want to promote themselves on the Internet. However, at the same time it drives down the quality of these services which ends up leaving those who invest in them further out of pocket, often with few or no results. When companies let themselves be drawn into price wars both they and the consumer loses out. We are talking about online advertising offers promising to get you top place Google rankings for $200 and websites being churned out for $50 and Internet marketers promising floods of leads and complete set up for just a few hundred dollars a month. Sure, they can provide some of the work by subcontracting it to India for 50 cents an hour and spinning junk marketing. Though this is neither going to make your company look good to anyone who sees your online advertising, nor is likely to actually provide you with good search engine rankings for more than a few days and certainly won’t lead to closed deals or money in your pocket.
The second issue with discount online advertising is the hoard of websites promising that you can launch your own successful business on the Internet overnight by doing your own marketing if only you invest in their software program of course. Unfortunately many of these programs are extremely outdated and are pretty worthless today. Much of this surrounds content marketing and article spinning which Google has already announced that it is cracking down on. Still this is resulting in the Internet being flooded with masses of junk content and poor online advertising, which just makes things confusing and frustrating for the consumers who are really serious about shopping on the web. Plus with everyone trying to jump into the game, consumers are increasingly facing more scams and poor service from companies who just don’t know what they are doing. This is bad for everyone.
Of course it will work itself out in the end, even if it takes a serious correction for the bad to be weeded out and those who are doing it right to see the fruits of their labors. The bottom line is that you can make great money on the web if you align yourself with those serious about quality online advertising through a reputable affiliate program, and you can realize amazing results with a smart online advertising strategy, just remember that you normally get out what you put in.
1. Improve Your Targeting
If you want to not only increase the number of leads you have, but increase the number of deals you actual close for truly maximizing your marketing ROI, then start by improving your targeting. If you haven’t already, hone in on a niche, develop your keywords for your marketing further and look for new opportunities to position your organization as the top choice for your niche market.
Phone number look up tools and successful B2B marketing go hand in hand. Let’s take a look at some of the innovative ways that you can use phone number look ups to build your B2B marketing prospect list, hone in on your ideal customers, making closing the deal easier and even maximize the value of every potential client.
Building Your Prospecting List
Building a target list using a toll free number reverse look up can enable you to hone in on businesses in your niche by searching for related keywords. This means immediately identifying B2B marketing opportunities among businesses that clearly are taking their own operations seriously and want to be the best.
Researching Your Prospects
Researching your prospects for your B2B marketing is easy when you use the most advanced phone number look up tools. These tools now not only provide the owner’s name, but their web domain name, how long they have had their toll free number, and additional contact information and often a description of their services. This gives you one quick and easy resource for finding out all you need on a prospective client for tweaking your pitch and presenting a customized solution for their needs while sounding educated about their organization.
Maximizing Marketing ROI
The best toll free number reverse look up tools also instantly provide numerous suggestions for related vanity numbers that are ideal for your prospects. By joining a toll free affiliate marketing program you can also profit by offering these numbers to your prospects both for a warmer introduction and to maximize your revenue from each contact.
Make Them Come To You
Outbound B2B marketing is great, but why not start attracting them to you so that they do all the hard work and are lining up to do business with you? The leading toll free service providers today also offer a range of search tools and widgets that you can place on your own website once you have joined their affiliate program. This will help you draw in new web traffic which you can then convert into customers for your core products and services as well as enabling you to make additional income from current clients revisiting your website or blog.
With so many domain name hosts on the market today, it is difficult to choose the right provider. Most will offer similar basic features so you need to look at their prices, customer service, and reliability among others. It is possible to get excellent or lousy hosting service for the same amount so it is important to choose carefully.
To help you make the right decision, we have outlined some of the essential things you should look into:
It is also a good idea to choose domain name hosts that offer money back guarantee. This is testament to the company’s confidence in the quality of service they provide.
Subdomains and Multiple Domain Name Hosts – ask your domain provider about this to see if they offer the service. Most don’t advertise this particular feature. Take note, however, that it may come with an extra charge so see if the prices fit your budget.
Backup System – hard drive failure is more common than you think. That’s why it is important to select a provider that has a reliable backup system which can restore your files when needed.
Storage Space – the you select should have ample storage space. Your needs will depend on the number of files you have (especially pictures and videos). Make sure that the hosting service you get has sufficient space and bandwidth.
Price – an obvious factor is price. As mentioned earlier, you can get excellent or lousy service for the same amount. Before subscribing, read up on some online reviews and feedback.