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The WHOIS directory is an Internet listing directory which provides web domain name owner information from ICANN (Internet Corporation for Assigned Names and Numbers). The WHOIS database can be useful for looking up others, but should you try to protect your data with private registration?
Fortunately you no longer have to be stuck with any one phone company for managing your 800 numbers. Now you are free to choose the phone company that works best for you...
There is no denying that cheap advertising has its draws. The cost is low while the potential rewards are great. But in deciding which Internet advertising to use, it is also important to keep the long-term potential of your business in mind. Sure, cheap Internet advertising can give you short-term gains but the search engine and your consumers will ultimately frown upon most of these techniques, especially if they are unethical. Below are some methods you should avoid:
There is certainly a lot more competition on the web today than there has ever been before, so anything you can do to boost your page rank is critical. Though does the length of your web domain registration play a part?
The Internet is indispensable in today’s world. It allows people to do things which they were previously unable to. People can shop, pay bills, research and look up companies or businesses online. The Internet is like an online directory where people can get the things they want and the information they need. But in creating a website, businesses should make sure that they choose the most appropriate web domain name.
This week we saw John McCain and John Kerry introduce a new U.S. privacy bill aimed at protecting consumer data, particularly when it comes to the Internet. So does this spell the end of online advertising?
There is no question that consumers are at risk with so much of their data floating around the web. Security breaches mean big problems and open individuals up to identity theft and being targeted by scams. This new privacy bill aims to scale back the sensitive information collected by corporations to only what is necessary for a particular transaction and demands new disclosures on why certain data is being collected, who it may be shared with and how it will be safeguarded. As well of course as giving the option to opt out.
Many advertisers and retail associations are not happy to say the least. They point out that this proposed bill gives the FTC too much power in enabling them to draft the bill and that it will equally harm brick and mortar businesses as well. Businesses worry that the ‘shopping experience’ could be seriously tarnished by the need to give out excessive privacy notices at the point of sale.
The Direct Marketing Association has also weighed in, highlighting the fact that this is probably not the best time for harsher new regulations and restrictions just as the economy is trying to find a strong foothold again. If it became too restrictive and seriously affected online advertising which has perhaps become the saviour of the economy between job creation, retail sales and higher profit margins, we could find ourselves plunged back into an extended depression, with no light at the end of the tunnel.
Perhaps the one plus is a lack of a ‘Do Not Track’ mandate for online advertising in this bill which could put the breaks on many advances in Web 3.0 and means millions of dollars wasted, and a stall in the new trend towards a more interactive experience for the customer.
The truth about privacy is that we are all at risk everyday. All it takes is a desperate bank teller to clear out your bank account or sell your information. Plus perhaps the biggest danger comes from the credit reporting agencies who freely sell our private information everyday. May be this should be the first point of attack for those worried about consumer safety.
So is it the end of online advertising yet? Not by a long shot. Could a tough bill make it harder for U.S. companies? Absolutely. However with globalization everything we don’t like will just go on from offshore locations and feed foreign economies while the U.S. sinks even further.
Local search online advertising is a great addition to your marketing mix. However online Yellow Page type advertising alone probably won’t drive in all the traffic that you are looking for by itself.
The experts who are really making millions a year on the web, some of whom are even making over a million a month are finally coming out and telling us that while free social media marketing is incredibly powerful, it is paid online advertising programs that are really providing the consistent, high volume of traffic they require.
Though regardless of which types of online advertising that you are utilizing, your ROI and your ultimate success will to a great degree depend upon your targeting. This includes various demographics including age, income, sex, interests and of course geographic location. These are options easily taken advantage of when using Google Adwords or paid Facebook and YouTube advertising. The more targeted your online advertising, the better your advertising effectiveness, the higher your response ratios and the higher your conversion rates will be. So it is safe to say that laser targeting means maximizing your marketing ROI and the best value for your money.
Some may argue that paid advertising is foolish when there are free options out there. However, those options usually end up also taking a chunk out of your budget in one way or another, whether it is content creation to do it on the scale you need or personal time invested.
Also remember that it is not just the online advertising channels that you use that determines your return, but how well you use them. You must be constantly testing and improving your online advertising campaigns with toll free numbers, better content and scripts for your call center agents.
A lot of marketers put a lot of focus on launching an Internet advertising campaign. But when it comes to gauging results, they have no concrete plan. This is one of the biggest mistakes you can ever make in advertising. Fortunately, there are a lot of tools that are available for free or at a minimal price. One of the most highly-rated tools is Google Analytics which is available to anyone who signs up for an account.
By plugging this into your website, you’ll get in-depth information on traffic, visitor behavior, and conversion rates for an effective advertising campaign. The data can be further segmented according to your preferences including traffic sources (referring websites) and geographical data among others. So before you launch any new advertising strategy, make sure to put analytical tools on your website. It can track the effectiveness of the campaign and provide you with solid data. Aside from measuring the increase in the traffic, you can also analyze conversions. Some examples of these include:
Completed sign-up forms
Purchases from your e-commerce website
Clicks on your contact form or email address
Subscription to Newsletter
As you can see, simple analytics tool can provide a minefield of data which you can use to have an effective advertising strategy.
Cloud computing and cloud services are not just fancy buzzwords being thrown around the business world today. They are rapidly becoming used by a huge number of businesses looking for more affordable and flexible ways of doing business.
A recent study on cloud computing services by Microsoft shows that 29% of those small and medium sized businesses surveyed are already using one or more cloud computing services with 39% expected to be investing in one or more cloud services in the next three years. However with the huge surge in new online businesses being launched everyday you can bet the real figures are even higher than that, especially when you take into consideration those currently testing out free versions of various cloud services. The study also showed that many companies will be using multiple cloud computing solutions, with 56% of companies with 51 to 250 staff members or more expecting to use an average of around four cloud services for their organizations. This will give them the complete ability to move their entire operations into the cloud computing world should they choose to.
The most common cloud computing solutions today center around CRM and project management for virtual collaboration. However many businesses are overlooking the importance of their business phone numbers and how they will operate as they are absorbed into the cloud. Moving your business to a virtual platform or at least developing a hybrid business model is absolutely essential for survival and success in the coming years and to be able to remain competitive. However, it certainly does not make sense to improve part of your operations while sacrificing your front end marketing or still being tied to expensive brick and mortar offices because of your business phone lines.
By acquiring toll free numbers and having them managed by the best Independent RespOrgs you will be able to completely free your enterprise for the ultimate flexibility, while simultaneously streamlining your business processes and maximizing marketing ROI. In fact obtaining winning toll free numbers and harnessing the power of the latest routing and forwarding features for your business phone numbers should be any organization’s first step into cloud computing.
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