Whether the mothers in your life are running global Internet market campaigns, harassing you to stop working so much or backpacking their way through their bucket list you'll find one of these great 2012 gift ideas the perfect fit this Mothers' Day.
Blackberry is advancing in innovative ideas with new technology that beats Facebook's advances in messaging and will make phone owners more apt to use their devices in public.
RIM's Blackberry phones were the must have devices of the early 2000s but have declined recently with the new iPhone upgrades and other smartphones. Don't worry, your Blackberry just got a little bit cooler.
The blogosphere has been buzzing with talk of Facebook's $1 billion acquisition of Instagram all week. What powerful marketing and branding lessons should entrepreneurs be taking away from this?
First, it should inspire all entrepreneurs and small business owners with the fact that you can still win huge in America with a little innovation. Word is Instagram's CEO is landing a sweet $400 million out of the deal. What will your billion dollar business idea be?
Pinterest announced on Saturday that it is changing it's terms of service to address the recent issues that have been brought to light about their overly broad infringement language (among other things). These changes will become effective on April 6, 2012. Our guest blogger Christy Brugger Green of ChristySeattle comments on Pinterest and her take on the terms of service. Check out the full content on her blog at www.christyseattle.com.
Running your own advertising campaign isn't an easy thing to do, but it certainly isn't impossible. If you're ready for some hard work and effort, here are some tips on how to do it.
1. First, you need an overall marketing plan, and your advertising campaign should be part of that. If you plan to make most of your sales by direct contact and in-person sales effort, you will need a different type of advertising than if you intend to focus on sales over the Internet. A lot depends on the product you're offering.
Today creativity and innovation in your marketing strategies is more important than ever. Even those businesses which think they are doing okay right now are in for a rude awakening as the economy improves and more competitors jump into the mix. Check out the following three ideas to fuel your creativity for maximum advertising effectiveness in the months ahead.
It's All About Shipping on Time!
The Internet is a vast sea in which you – and your website advertising – can easily get lost. Putting advertising up online? That could hardly be easier. Having it be effective, find leads, find customers, and generate sales? That's much harder.
To begin with, you need to find out where your customers are, and that means you need to know who they are. Are they men? Women? Young? Older? Businesses? Individuals?
This week saw a landmark $25 billion settlement between the country’s five major banks and 49 states. Some are saying this is letting predatory lenders off the hook far too easily while others are equating this to blackmail by the government who actually encouraged this behavior. Either way the point is that first it was stocks, then mortgage brokers and now major banks. What's next?
So you have the next big wave product, and you want to market it effectively. What should you do? Deciding where and how to advertise is a tempting approach, but it's also jumping the gun. That decision should follow from other marketing decisions on which it logically depends.