June 30th marks the fifth anniversary of Social Media Day, a day that celebrates the amazing popularity of social media communication. The popular social media platforms such as Facebook, Twitter, and LinkedIn have planned several online events to commemorate the establishment of social media as an indelible part of our culture. While millions of Americans tweet and acquire new Facebook friends, small business owners have several ways to jumpstart their small businesses by implementing social media marketing strategies.
The Importance of Social Media Marketing
There comes a time when your small business slows to a grinding halt. Customers stop coming in through the front door, your employees look like the walking dead, and even you have a hard time rolling out of bed in the morning. The answer to your small business woes does come in some magical potion or unveil itself during a period of intense meditation. Take solace because you do not have to push the small business panic button.
You can jumpstart your small business by implementing these easy five goals to start your day.
Other than today being Friday, there is another reason to celebrate. Today is also National Productivity Day. Today recognizes the importance of productivity for small business owners and entrepreneurs who operate on the thinnest of profit margins or with the smallest number of resources. Productivity Day offers you several resources that can help to increase productivity levels.
The Importance of Productivity to Small Business
Most small business owners keep close tabs on their website traffic to ensure efficiency, the level of engagement and effectiveness, and to monitor overall return on investment. Most small business owners and entrepreneurs use tools such as Google analytics to closely monitor the number of clicks PPC and banner ads generate. However, the marketing strategy landscape is shifting again to focus on big data. Now small businesses can track the overall effectiveness and reach of their marketing campaigns by using dynamic phone tracking.
What is Dynamic Phone Tracking?
As the unofficial start to summer, Memorial Day traditionally has represented a time for friends and family members to relax at informal gatherings or travel for the long weekend. Many small business owners also promote discounts and other sales to boost foot traffic. Yet we shouldn’t forget why Memorial Day was originally established: to remember the brave heroes who lost their lives in pursuit of preserving our freedom. Small business owners and entrepreneurs can become heroes by joining the profound commemoration of the nation's military in three ways.
Offer Steeper Discounts for Military Personnel
Small business owners represent the backbone of many communities. Between organizing charitable events to providing services during emergencies, entrepreneurs make indelible impacts that help them create unyielding relationships with residents of the communities where they operate. For all of the goodwill demonstrated by small business owners, one charity event often escapes their attention.
Donate a Day's Wages to Charity Day
Celebrated on the second Wednesday of each May, Donate a Day's Wages to Charity Day has morphed into one of the most popular ways for small business owners and entrepreneurs to give back to the community. You can make financial donations that match your daily wage and include donations provided by the loyal team members who make your business a success.
Today female entrepreneurs are running global Internet market campaigns, working as CEOs of organizations and firms in various industries, pushing their own startups, and mastering it all. But when we look at female entrepreneurs, we often forget that many of them also have one of the most important and difficult jobs in the world: being a mom.
Female entrepreneurs that also balance being a mom know that it is no picnic. Depending on the ages, or number of children a mother has, or whether she’s single, married, or in a relationship, it may seem nearly impossible to schedule meetings, conference calls, and appointments around feeding schedules, soccer or dance practice, doctor’s appointments, homework, and bed time. How does she do it all?
Entrepreneurs possess a unique skill set for implementing their small business visions. They typically possess high energy and out of the box thinking that separates their small businesses from the competition. Entrepreneurs exude leadership skills that include accountability and mentoring. Entrepreneurs can have everything it takes to operate a small business and make it successful. However, here are five tools every entrepreneur should use to make sure they stead ahead of the competition.
Did you know that small business owners generate nearly two-thirds of all new jobs in America, as well as contribute over 70 percent to the country's gross domestic product (GDP)? Entrepreneurs and small business owners provide the impetus for American economic growth, but you rarely hear the term "Hero" applied to the small business community. A closer look at American small businesses reveals several common traits that define small business heroes. Do you have any of these traits, and do you actually know how to be the small business hero?
Many small business owners are stretched so thin that they barely have enough time to say "Good morning," to the kids, before they shove off for school. With such a hectic schedule, how can anyone expect a panicked small business owner to find time to join a like-minded group of small business owners in order to boost networking?
While it’s a continuous struggle to find enough time to fit in that ONE more item, even if it’s only one, small business networking should be it. The benefits far outweigh the time constraints.
What’s in it for me?
Small business groups provide small business owners with several advantages. The first advantage takes a page from the time-tested axiom of “power in numbers.”