Small business operators have myriad ways to measure the success of their small businesses. Of all of the metrics used to gauge small business success, sales and marketing invariably appear near the top of the list. However, do you know that you can measure sales and marketing by using a methodology that does not include dollars and cents?
You can measure small business growth in terms of grit.
What is Grit?
Dr. Angela Duckworth has spent time and money researching grit. The University of Pennsylvania professor defines grit as "sticking with things over the long term until you master them." She adds that gritty people approach success as a marathon, not a sprint. Grit represents resilience, perseverance, and dedication. In the world of small business, grit has several applications to sales and marketing.
It’s no secret that the amount of start ups the country and the economy has seen in the last five years has increased exponentially. In fact, the amount of start ups that have appeared on the market during this time frame is one of the highest peaks ever. There are many reasons for this, some of which we have already discussed. But a shockingly large percentage of those start ups are actually female entrepreneurs. In 2011, there were 8.1 million female owned or operated businesses in the U.S.
So how are females jumping into the entrepreneurial world with both feet? What is the desire behind women who strive to become entrepreneurs? The reasons are simple.
When new small business owners contemplate on how to structure their enterprises, there are several models they can choose from. Most model options depend on legal status, as well as how the small business operators structure their organizations. However, most business experts do not consider entrepreneurship to be a business model. Yet many small business owners mistakenly refer to their operations as entrepreneurial endeavors.
But the cold, hard truth is entrepreneurship starts and ends in the brain and not everyone has what it takes to become a thriving entrepreneur.
It's in Your Head
Visitors to the websites run by entrepreneurs and small business owners do not place much emphasis on flashy graphics or unnecessary widgets and other “junk” that can clutter or slow down a site. They visit small business and entrepreneur websites to learn how to find solutions to problems, ranging from how to fix a broken fan motor to creating the perfect holiday menu. Creating compelling content that helps your website visitors solve difficult problems is just one of the strategies for how to blog for business.
Now that the holidays are over for yet another year, we look around us to survey the damage. The New Year is now around the corner and in less than a week, it will be back to reality and 2014 will be officially upon us. So what does 2014 mean for small businesses?
According to Inc magazine, 2014 promises huge success for small businesses. The sky is the limit for businesses in the upcoming new year. It will be all about opportunity and huge growth potential. In a recent survey of a number of top CEOs and businesses, 37 percent claimed their business was a success, and even 45 percent claimed their business was good and stable. This is a large percentage for a number of businesses in a country that is still on the outskirts of one of the most crippling recessions in history.
How do you get more visitors to your small business website fast and affordably?
One of the top challenges and requests of small business owners today is increasing the number of online visitors to their websites. It doesn’t matter how fantastic your product or service is, or even how stunning and hi-tech your website is if no one is finding it.
Sadly, while technology has made it easier and less expensive than ever to launch a new startup, it has also led to a voluminous mass of outdated and just outright misinformation floating on the web. This makes it incredibly tough for many entrepreneurs and small business owners to make sense of what works and what doesn’t to preserve their precious startup capital and get the biggest bang for their buck.
So here are seven marketing tactics for increased traffic that really work and won’t break the bank…
In the landscape of new or expanding small businesses, improving sales, increasing customers, and finding your place in the mobile world can be a challenge. Business owners, whether you are operating from a physical storefront or selling your services online, you must invest in business sales activities. These five business marketing tips are essential to your success:
Establish Your Online Presence. Think about your audience. Who are you trying to reach? Have you answered these questions in your domain name and on your home page?
Everything that we know changes and improves as time goes by. Medicine, science, technology, our way of living, and even the way we work are also affected by trends and improvements. Even work life balance is influenced by trends. So how do these trends affect small businesses and entrepreneurs? Let’s take a look at some of the current work place trends that greatly affect how entrepreneurs work and small business function today.
It’s All About Convenience and Flexibility.
Are you searching for highly effective new business marketing tactics to give your enterprise the edge? Mobile is not only essential for small business owners that are serious about surviving today, but an excellent way to level the playing field and even get the jump on bigger competitors.
Go Mobile or Go Home
Desktop Internet usage will be surpassed by mobile devices within months if it hasn’t already. Check your analytics and you may be surprised at just how much of your website traffic is from mobile. Many U.S. consumers that are having trouble keeping the lights on can be seen with the new iPad and flexing the latest Samsung smartphones and the iPhone 5.
Perhaps even closer to the hearts and wallets of most small business owners today; mobile offers superior targeting options for maximizing direct response results marketing ROI.
Today many small businesses use Facebook and other social media platforms to advertise as part of their online marketing strategy. While Facebook and other social media sites have various tools that small businesses can take advantage of and use in their advertising, you don’t have to use them all in your marketing strategy. So which Facebook tools are the most effective for small businesses and which aren’t worth your time?