Does it feel like your small business has lost its luster? Has the promise of your brand stagnated? When you jump into your small business in the morning, does it appear your brand has transformed into a lifeless enterprise? Do you feel like your small business is just going through the motions? Small business owners who experience brand lulls or slip into a zombie-like state should not push the panic button.
The truth is every small business owner and entrepreneur has a “relationship” with their small business. When entrepreneurs spend a great deal of time and effort building and developing their business, they often “fall in love” and are passionate about their mission and they believe in what they offer.
Toll free numbers have emerged as one of the most cost effective ways to increase brand recognition among a growing number of customers. Unfortunately, entrepreneurs who make these five common toll free number mistakes will see more harm than good. Avoid reaching toxic levels in your small business by ensuring you are using toll free numbers correctly.
Toxic Customer Service
Running a small business can feel like you are at the helm of the Titanic. Small leaks in your small business boat often turning into large gaps that consume all of your time and energy. Small business owners and entrepreneurs should pay special attention to gaps that might exist in their online presence, marketing strategy, and toll free numbers.
Sales + Marketing = “Smarketing”
Too many small business owners believe sales and marketing are incongruous terms. They claim that marketing is the strategy of earning trust and credibility to attract new customers. According to small business owners, sales involve closing the deal and converting customers that walk into their stores into customers who purchase products and services.
Toll free numbers provide small business owners with several benefits. The catchy phone numbers build instant credibility among prospective customers who need to trust you before they work with you. Toll free numbers also establish customer recognition of your business, as well as provide you with a higher return on your marketing investment. However, perhaps no other benefit brings more to a small business than the relationship between toll free numbers and branding.
What is Branding?
It's the beginning of the month and the time has come to see how much your small business brought in for the previous month. The numbers look okay, just enough to pay the bills and maybe defray some start up debt. You blankly stare at the wall wondering how you can increase sales and turn a higher profit. Find more revenue generation in toll free vanity numbers for your small business.
A Toll Free Boost
We talked in a blog published recently about the changes in the content marketing landscape and what that means for small businesses and entrepreneurs…other than frustration. One of the key turning points and shifts in the content marketing world is establishing and maintaining trust among customers. Communication is so important and this facet is only going to increase as the year progresses. So what is one of the tried and true ways to establish, maintain, and establish trust through effective lines of communication? Toll free numbers.
What Are the Benefits?
With 2014 approaching the halfway point, five technology trends have emerged to change the small business game. One important technology trend—the increasing prominence of a toll free vanity number—is the most critical component to any small business marketing and branding strategy.
Advanced Cloud Computing
Initially marketed to large corporations, cloud computing services are also incredibly valuable for small business owners and entrepreneurs. The technology allows small businesses to better organize and maintain software and hardware capacity. As a toll free vanity number does for enhancing customer service, cloud computing enhances the collection, sharing, and storage of vital small business data.
On Demand Services
Two potential customers, both new to town, leave their downtown office building during the height of a bustling lunch hour. Although they have many dining options, they heard about one delicious pizzeria in particular from a few co-workers. They especially took a craving to one specialty, Italian sausage pizza, with freshly grated Mozzarella. It appears this small business has a sale…but not quite.
What is the one missing element needed here to ensure this sale? The likelihood of the two potential customers remembering the pizzeria’s numeric phone number is slim. What do you think would have happened if this pizzeria had a memorable toll free vanity number, such as 1-800-SAUSAGE?
Do you remember at the beginning of the year we posted an article on business marketing trends for 2014? We talked about jumpstarting your business for the new year, getting on board with a solid content marketing strategy, and tying it all together with a toll free vanity number, of course. So now that the first quarter is over and we are well into the second, most businesses are taking the time now to review their performance (leads, sales, conversions, etc.) data to determine if their strategies really are making a difference.
Here is an Update
Small business owners always look for an edge to stay ahead of the competition, especially larger businesses that can devote more resources towards marketing strategies. However, many small business owners try the wrong strategies when it comes to marketing their products and services. By acquiring vanity numbers, they can boost small business awareness and receive a higher return on their marketing dollars. The benefits of vanity toll free numbers also include enhanced customer and brand recognition of your business and a stronger market presence.