welcome to custom update!

CTF is proud to introduce the premier edition of our quarterly newsletter, “Custom Update.” Our clients have lots of great questions about toll free response rates, statistical reporting, changes in regulations and technological advances. Here we provide answers to some of your more challenging toll free questions and share in the latest case studies and media news. We love your feedback, so visit our Website and let us know what you think!

helping you achieve your
marketing goals

Many companies focus their advertising dollars on acquiring the right placement, but if you aren't optimizing that space with a quality toll free number, it may not have the impact you expected.

When using radio, television, or billboards to advertise, you'll get a much greater response rate if you make it easy for consumers to react. That makes sense to most advertisers, but take a close look at your current marketing efforts.

Are you primarily advertising through radio? Test your toll free number by saying it quickly to at least ten people who have never heard it before. Were they able to remember your number? How long did they retain that number? Now, think about your average consumer driving down the road in heavy traffic. When they finally reach their destination or first find pen and paper, they have to rely on memory alone. Will your toll free number pass the test?

For TV or billboard ads, write your number down on a flash card and show it to your test group for ten seconds. It's nice to think that consumers are focused solely on your ads when they flash on the TV screen or while parked at that perfect red light, but in reality, consumers are constantly inundated with distractions. If your test group can't remember the number after five minutes, how can your distracted targets?

It's really simple when you take a step back and look at your number objectively. The longer the retention rate, the higher your response rate.

Your toll free number should be a consistent component of your advertising space. A quality number is often the one area that gets overlook time and time again, so remember to allocate a portion of your marketing budget to memorable numbers and watch your response rates soar.

that's a fact!

Utilizing the right Call Center translates to greater sales. One of the biggest misconceptions about using a Call Center is that you are limited to the numbers they can provide. While many Call Centers offer great toll free numbers, they are also happy to help you with any toll free number you choose. It's the best of both worlds! Working together with CTF and your Call Center, you can retain the rights to the numbers you use and build better brand awareness. Not sure how? Give us a call, we can help.

using call reports makes creative testing a breeze

Information from call reports can help minimize advertising costs and maximize ad effectiveness.

Are you using call reports to their fullest potential? Call reports can be an invaluable source for direct market testing. A call report contains statistical information that can assist you in determining how best to refine your advertisements, focus your message, reach the correct market and determine the media that carries the highest return on investment for your specific market area.

In this industry, we know that testing is an essential component of success, and proper use of call reports can make those tests work even better and with less effort.

One of the biggest obstacles is the issue of cost. If you are testing a new variable, you shouldn't let cost be the ultimate reason you don't follow through. A moderate increase in cost over your control model is well worth a trial, as the results could bring you returns that cover those costs and then bring in even greater profit.

If you are considering a quality toll free number as one of your marketing variables, give us a call and we can help you determine your ROI, even before you start your campaign.